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As a Content Team Leader, Maciej manages Tidio's in-house content creators. He makes sure our articles are data-driven, offer top-quality information, and delight readers and search engines alike. Also, he coordinates the development of digital PR campaigns. Maciej believes that the future of customer service and customer experience will be shaped by humans and machines, with the latter supporting the former. He's a fan of AI-assisted communication and solutions that merge the human touch with robotic precision and tirelessness, such as live chats boosted by chatbots. Prior to joining Tidio, Maciej worked as an SEO content specialist and product owner of a career development website. His articles attract millions of new readers each year and he's contributed insights to the likes of Forbes, Toggl, and Databox, among others.