Turn the visitors who chatted with you into the audiences your ads actually pay for.
Get more done with Tidio and Criteo integration
Stop paying to retarget people who already bought or complained, using what the chat knows.
No credit card required
Contact sales
Integration availability depends on your Tidio plan.
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Category
Advertising
Integration availability depends on your Tidio plan.
Compare plans
Use cases
What you can do with Tidio and Criteo
Stop retargeting a customer
A purchase confirmed in a Tidio conversation removes the person from the Criteo audience, so the budget moves to someone who has not bought yet.
Do not advertise into a complaint
While an issue is open in Tidio, the customer can be suppressed in Criteo, because following an unhappy buyer around the web rarely helps.
Target the people who asked
Visitors who asked about a specific product in chat can be added to a Criteo audience, which is a stronger signal than a page view.
Know what brought them in
The Criteo campaign behind a visit reaches the conversation, so an agent answers the offer the customer actually clicked on.
Overview
Criteo spends your budget on people it thinks are still deciding. A conversation often proves otherwise. Connected to Tidio through Zapier or the Tidio API, buyers and customers with an open complaint can be excluded from Criteo audiences, while visitors who showed real interest in a chat can be added to one. The ad spend follows what people said, not just what they clicked.
Key features
- Exclude the customers who bought so a Criteo audience stops paying for the sale twice
- Pause ads during a complaint when someone has an open conversation with your team
- Build audiences from intent with the visitors who asked real questions in chat
- Answer the ad they saw using the Criteo campaign behind the click
Criteo
Advertising
Tags
Conversion Tracking
Marketing Automation
How it works
Connect Criteo in minutes
1
Connect Tidio and Criteo
Link them with Zapier or the Tidio API and choose which Criteo audiences a conversation is allowed to add to or remove from.
2
Set the rules
Decide which chat outcomes exclude someone from Criteo and which ones qualify them for an audience.
3
Spend on the right people
Criteo works from audiences the conversations keep current, and the exclusions happen the same day.
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Frequently asked questions
Common questions about the Criteo integration
Why exclude buyers manually?
Because the purchase signal is not always in the pixel, especially for orders taken by phone, by invoice or through an agent. A conversation is often where you learn it first.
What is sent to Criteo?
Only audience membership based on the rules you set, using the identifiers you already pass. Criteo keeps the campaigns and the bidding.
Is the Criteo integration available on my plan?
Availability depends on the Tidio plan you are on. Compare plans to see which plan covers the Criteo integration.