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10 Best Chatbot Builders for 2023 [Reviews & Features]

by Beata Stefanowicz·Updated

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Looking for a chatbot builder that’s easy to use and will help you automate customer service right away?

We’ve got your back. 

We tested various bot builders, read their reviews, and ratings to save you the hassle.

Look at our cherry-picked selection of the best bot creators available on the market.

In this article:

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If chatbot builders are not exactly what you were looking for, check out these articles instead:

First things first—

Let’s quickly define what we’ll be reviewing here.

What is a chatbot builder?

A chatbot builder is a piece of software that allows you to create your chatbots without any coding skills. This is a platform that helps brands to automate their communication with clients by setting up pre-determined scenarios. It allows businesses to welcome their website visitors, collect leads, and provide support. Whatever it is that your company needs. 

Since 2018, the use of chatbots has increased by 67%. More customers use them, which pushes more companies to provide bots as one of their customer service and sales solutions. And no wonder, since chatbots are effective in resolving about 87% of basic customer inquiries.

Here a quick comparison table of the are the top ten chatbot building tools that made our list:

Chatbot builderRatingFree plan/trialBest for
Tidio4.7/5 ⭐️ (951 reviews)Small to medium businesses
HubSpot4.4/5 ⭐️ (899 reviews)Businesses who use other HubSpot services
Chatfuel4.6/5 ⭐️ (31 reviews)Social media chatbots
Pandorabots5/5 ⭐️ (1 review)AI chatbots
ManyChat4.6/5 ⭐️ (128 reviews)Omnichannel chatbots
ChatBot4.6/5 ⭐️ (18 reviews)Free trialChatbot analytics
WATI4.6/5 ⭐️ (107 reviews)Free trialWhatsApp chatbots
Outgrow4.8/5 ⭐️ (253 reviews)Free trialCollecting customer information
TARS4.7/5 ⭐️ (127 reviews)Free trialGreat onboarding tutorials
Aivo4.5/5 ⭐️ (109 reviews)Free trialLarge businesses

Let’s jump straight into it and discover what the best chatbot builders are in more in-depth reviews.

1. Tidio

Tidio chatbots panel

Rating: 4.7/5 stars (951 reviews)

Tidio is arguably the best chatbot builder for small and medium-sized businesses that need a live chat with integrated chatbots. Whether it’s your first chatbot or you just need some new ones, Tidio provides an easy and quick chatbot editor for your business.

And yes, it’s us. But no, we’re not going to use this space to brag about how amazing we are. Instead, try us out and test for yourself if we deserve this spot on the list. Or check out the reviews and let them speak for themselves.

See live how to build chatbots for your specific business needs

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What can you expect?

Here’s a rundown of key features:

  • Visual chatbot builder with a drag-and-drop editor
  • 16 different triggers
  • Customizable chatbot UI elements
  • 37 ready-to-use templates for a variety of purposes (Instagram bots, boost sales, etc.)
  • Integrations with other platforms available (Shopify, WooCommerce, Weebly, Wix, etc.)
  • Social media integrations that enable Instagram chatbots and Messenger chatbots
  • NLP Tidio chatbots that can process natural languages


  • Free plan for up to 3 support agents
  • Communicator $19/mo
  • Chatbots $49/mo

If you’re asking yourself, “How do I make a chatbot for free?” our article on creating a chatbot will guide you by hand.

2. HubSpot

Hubspot dashboard

Rating: 4.4/5 stars(899 reviews)

This chatbot software is suitable for small to medium-size businesses who are looking to improve lead generation and help their marketing team. 

HubSpot chatbot builder software is part of the HubSpot free CRM service. You can set your chatbot to send an automated welcome message, answer repetitive questions, and book appointments. You can also set your team’s availability to answer inquiries, so clients know when you can chat or you’re away. 

Seamless integration with other HubSpot services/productsNo onboarding materials (you need to use FAQs, customer support, and forums to better understand the platform)
Calendar booking availableDifficult to use at first
One inbox for all customer communicationTagging system missing


  • Free version available
  • Service Hub Starter $45/mo
  • Service Hub Professional $360/mo
  • Service Hub Enterprise $1,200/mo

Learn how to write an engaging welcome message so your chatbot can greet your website visitors in style.

3. Chatfuel

Chatfuel dashboard

Rating: 4.6/5 stars (31 reviews)

Chatfuel is a great bot maker software for freelancers, startups, and businesses that focus on interactions with clients through their social media. 

It is a Messenger chatbot builder (works only with Facebook and Instagram) that gives companies a central platform for adding some editing tools and other integrations. You can use the NLP (Natural Language Processing) for a better customer experience for your international customers. You can also choose from a variety of Messenger bot templates to best fit your needs when creating a conversational flow.

Many chatbot templates to choose fromLimited customization
Reporting and chatbot analytics available
Only available for Facebook Messenger and Instagram
User-friendlyNo complex bots available


  • Free version available
  • Pro $15/mo
  • Premium and Agency: speak to the sales representative

Learn more about Facebook chatbots, how they work, and how they can help your business.

4. Pandorabots

Pandorabots panel

Rating: 5/5 stars (1 review)

Pandorabots is a good solution for small businesses. But you need to have some spare time to learn its functionalities to the fullest. 

It is an open-source platform that uses artificial intelligence as a service to build and deploy chatbots. Its framework is based on the AIML (Artificial Intelligence Markup Language) scripting language, and you can use it to create conversational bots that chat with your clients. But it doesn’t include machine learning tools that can be useful for sales and marketing automation.

Pandorabots is a chatbot maker that can be deployed on multiple channels, such as WhatsApp, Slack, Viber, etc. This is useful for companies with an omnichannel presence.

Pre-build dialogues availableThe external database needed to store user information
Cloud-based platformDifficult to use
Customizable contentNot possible to pass the conversation to the agent


  • Free version available
  • Developer $19/mo
  • Pro $199/mo
  • Enterprise: contact sales representative

Learn the difference between AI and machine learning and a little bit of history behind it.

5. ManyChat

Manychat dashboard

Rating: 4.6/5 stars (128 reviews)

This bot-building software works best for companies that are primarily based on Facebook, Instagram, and WhatsApp. 

You can use this chatbot maker to connect and chat with your clients and subscribers through Instagram, Telegram, and WhatsApp. It also provides email and SMS integration for your convenience. 

ManyChat is a Facebook chatbot builder that offers great educational content for all the know-how and fast onboarding. It also has a structured and flexible interface to create your chatbot with a drag-and-drop editor. On top of that, you can fully customize the content of what your bot is telling your customers.

Highly customizableFacebook-based
User-friendlyOnly basic analytics provided
Many integrations, such as Zapier, Shopify, Google SheetsSome reviewers had issues with the customer support


  • Free version available
  • Pro $15

Compare some of the best ManyChat alternatives available.

Let’s move on to chatbot builders that don’t offer a free version of their product for startups and small businesses. But, all the ones we’re going to list have a free trial so you don’t have to use your credit card until you’re sure you’re making the right choice.

6. ChatBot

ChatBot dashboard

Rating: 4.6/5 stars(18 reviews)

ChatBot is a great option for medium to large businesses that need a smooth way to communicate with their audience. 

This chatbot builder lets you use templates to start off your journey with the bots. You can also build a bot from scratch by choosing the different actions you want it to perform. This is an all-in-one platform to make chatbots, implement them, and track their performance. 

Chatbot is one of the chatbot companies that provides a quick learning course right at the start. You can drag and drop elements into the correct places and automate key tasks for your company, such as greeting customers and collecting their information.

Different channels (website, Messenger, Slack)No machine learning technology implemented
AI availableNot possible to manage from a mobile app
Analytics availableNot multilingual (chatbots only communicate and recognize one language)


  • Free 14-days trial available
  • Starter $42/mo
  • Team $126/mo
  • Business $424/mo

Read more: Best ChatBot Alternatives & Competitors


WATI panel

Rating: 4.6/5 stars (107 reviews)

This bot-building software is best for B2C businesses that serve their customers, send notifications, and chat over WhatsApp. 

There is a variety of chatbot templates to choose from in this WhatsApp chatbot builder. You can also create a bot from the ground up, but it’s not possible on the free trial. You can customize the text for your chatbot, but the colors and design will stay the same.

Webhook and Google Sheet IntegrationNot possible to duplicate features (each flow starts from scratch)
Official integration with WhatsApp (other integrations: Zapier, Shopify)Builder feature needs improvement to become more intuitive
Training videos on YouTube availableNo integration with social media


  • Free trial available
  • Standard $49/mo
  • Professional $98/mo

Learn more about WhatsApp chatbots and what the benefits of using them are.

8. Outgrow

Outgrow panel

Rating: 4.8/5 stars (253 reviews)

Outgrow is a great marketing tool for those who want to ask their audience questions and get to know them. But if you’re looking for a customer support chatbot, this might not be the best option for you.

This is one of the chatbot makers that provide a great onboarding experience. You get two simple questions at the beginning and then a video on each step of building your chatbot. 

Outgrow has more than a bot builder if you want to build quizzes, assessments, or surveys for user input. There are templates for each purpose for easier implementation. You can tweak the templates to fit your brand voice and add as many pages as you wish. It is also fully responsive for mobile, desktop, and tablet devices.

Video instructions for each stage of building a chatbotSpeed of loading needs improvement
Variety of integrations such as Salesforce, Mailchimp, SlackNo customer support bots
Customization available with text, videos, and photosMost features at an additional cost


  • Free 7-day trial available
  • Freelancer Limited $22/mo
  • Freelancer $45/mo
  • Essentials $95/mo
  • Business $600/mo

Learn how to create a great customer satisfaction survey and collect data from clients to grow your business.


TARS panel

Rating: 4.7/5 stars (127 reviews)

This chatbot builder is best for large businesses that want to automate the conversations on their website without the representative’s involvement. 

TARS helps the marketing team’s workflow and improves conversion funnels. You can automate the process of greeting prospects and generating leads. You can also integrate this chatbot maker into your landing pages to provide the necessary details. It won’t overwhelm your visitors with too much information listed but give just enough to ask for the user’s contact details and build relationships.

Highly customizableNo live chat integration
Video tutorials help with the onboarding processChatbot keyword recognition not available
Analytics tool availableThe design needs improvements and updates


  • Free 14-day trial available
  • Plan prices available on request

Take our test and discover if you can tell the difference between AI and human-made images, music, and text.

10. aivo

Aivo panel

Rating: 4.5/5 stars (109 reviews)

This is a good bot builder platform for medium to large businesses who need assistance with a lot of customer inquiries. 

Aivo is one of the chatbot builders that offer conversational artificial intelligence. This can help your brand with customer service and keep the authenticity while you chat with clients. It’s easy to use, so you can create your bot, launch it, and track its performance with analytics effectively. 

This bot builder platform provides support in English, Spanish, and Portuguese, giving you more flexibility if your brand’s representatives speak any of these languages. It also integrates with platforms, such as Salesforce, Zapier, and Zendesk to become even more efficient in tasks you require.

AI chatbot availableNo real-time monitoring
Analytics availableLoading speed needs improvement
Failed interactions can be moved to the knowledge base to answer questions in the futureIntegrations cannot be managed by your development team


  • Free 30-day trial available for starter plan
  • Starter $99/mo
  • Advanced $449/mo
  • Business/Enterprise: contact sales representative

That’s the end of our top bot creators list. Now let’s go through a list of what you should look out for when choosing your chatbot platform

Best chatbot builder: checklist

So, what to look out for in a chatbot maker when you’re choosing one for your business? Among others, the ability to customize it without any coding knowledge and great customer support from the chatbot company. 

Here’s a table with a quick comparison of chatbot builder features you should look out for:

Let’s look at the qualities one-by-one.

1. High customization

According to a survey, about 35% of customers are frustrated by impersonal service. So, give your chatbot a personality and improve the customer’s experience

This is one of the most important requirements for a chatbot builder because most of your site visitors interact with your chatbot for quick inquiries. In fact, a different survey found that over 80% of respondents interact with chatbots. 

Make sure you deliver good customer service and leave a great impression on these clients with a customized bot that feels personal. But to do this, the chatbot creator you choose must give you the opportunity to customize the bot to your needs. 

2. No code required

If you’re not a programmer, you probably don’t know much about coding. And that’s why you’re getting a chatbot builder and not making one yourself. 

So, the chatbot you’re creating shouldn’t require any coding skills for you to build your bot. This is important because if coding is not your strong skill, you might get discouraged from using chatbots altogether. Also, when building a bot requires you to use lines of code to complete the process it might prove too draining to finish it.

That’s why a drag-and-drop interface would be ideal, as it provides a good user experience and it’s efficient in creating your conversation flowchart. It’s fast, simple, and easy to use by anyone. 

3. Great customer support

When you start building chatbots, you will encounter issues from where to find the chatbot creator on the dashboard to how to use its triggers effectively. Everyone does at the beginning. The crucial thing is to have support and overcome the problem so you can smoothly move on and continue to build your chatbot. 

So, look at ratings and the reviews people leave on G2 and filter them by “customer service” and “customer support”. Go through what other users are saying about their customer experience and if the reps are helpful enough to assist with the issues. 

Great customer support is not just about quick responses or being friendly during the chat. It is important, but the representatives also need to be knowledgeable and help you when you need assistance. It will make the process of building your chatbot easier and more efficient.

4. AI chatbot available

There are two types of chatbots: rule-based and AI chatbots. You should look if the bot builder you’re about to use offers AI help if you choose to implement it in the future.

Rule-based chatbots (also known as the decision-tree bots) communicate through pre-defined rules and a set of questions. They are guided by a decision tree and give users a set of options to reach the desired answer. 

Whereas AI chatbots are built using machine learning models and learn to make connections between questions and generate appropriate answers. They can build on top of the pre-programmed commands to chat with clients more effectively.

The choice is yours, but you can also go for a hybrid bot that will combine both types of chatbots to match your needs.

Enhance customer communication using Tidio’s AI chatbot

Install Lyro 🦾 Learn more about Tidio Chatbot

Read more: Explore Famous Examples of Chatbots Using Artificial Intelligence

5. Language range

This one is important for international brands. So, if your business operates internationally then you need to provide the same great customer service options for everyone. 

That’s where different language options come into play. NLP (Natural Language Processing) is a branch of AI that allows chatbots to understand the text the same way humans do. Sometimes your customers will write sentences that mean the same thing but they will phrase them differently. The point is—your chatbot needs to understand what they’re saying to assist them properly. 

And not just one group of clients but also users from across the globe who don’t speak the same language as you do. You can grow your business more efficiently and rapidly if you include more groups of users, create a great experience, and make them feel at home.

Key takeaways

So what is the best chatbot builder out there? 

Well—it depends on your company. So, when you’re looking to start building a bot, make sure you define what’s important to your brand and ensure the bot builder of your choice has what you need. 

Just a quick recap—

Best chatbot builder for small businesses:

Best Facebook chatbot builders:

Best WhatsApp Business bot creator:

Best free chatbot makers:

Best chatbot companies for larger businesses:

Best chatbot creator for collecting customer information: 

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Beata Stefanowicz
Beata Stefanowicz

Content Writer at Tidio with a love for the written word. She scouts around for digital trends and ways to help small and medium businesses grow.

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