Customer Service

10 Best Chat Widgets for Your Website [2022 Reviews]

by Beata Stefanowicz·Updated

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There are dozens of chat widgets providers out there, and all of them say how great they are. 

But are they really? 

Well, going through all their offerings takes a little longer than a while.

But don’t worry. We did this for you and hand-picked the ten best chat widgets to save your precious time.

We’ll go through the pros, cons, and pricing comparisons for you to get a full picture of your options. We’ll also show you what each live chat widget looks like in practice.

In this article:

  • What a chat widget is
  • Why you need it on your website
  • Detailed reviews of the best live chat widgets
  • Features to look for
  • How to install a widget on your site

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Chat widgets are not what you were looking for? If you’re interested in live chat software and chatbots, check out these articles:

First things first, though—

Let’s establish what kind of widget we’re looking at and why you should even bother.

What is a chat widget?

A chat widget is a window on a website that enables interactions between a potential customer and the brand. It usually pops up as a button on the bottom of the page to welcome visitors and offer assistance.

Once the visitor clicks on the button, a live chat widget pops up, and the website visitor is all set to talk with a customer support agent or chatbot.

Why do you need a chat widget on your website?

Did you know that the average attention span for an adult is about 8 seconds? That’s not very long to grab the interest of the potential customers to your website, is it? So you need to provide people with what they want fast, or they will leave your page. Chat widgets help with that. They answer your customer’s questions and can direct people to the pages with the right products there and then.

Why else live chat support with the use of a widget on your web pages is important:

  • Chat room widgets positively affect sales, and customers are happier to buy from companies that offer chat widgets. What’s more, you’re not limited to your website when using live chat. You can put the chat widget on Facebook Messenger, WhatsApp, and even Slack so your customers can find you on whichever platform they’re using.
  • A SuperOffice study has shown that an embedded chat widget is also a preferred communication method for customers. It comes before social media and phone calls which is important to note for ecommerce businesses looking to improve their customer relations.
  • Overall, chat widgets online are a great way to improve your company’s relationship with your customers. They can increase conversion rates and enhance customer experience. This is especially helpful for small businesses to boost their sales and grow faster.
  • Other than communication, you can use pop-up widgets for marketing automation. You can program your website chat window to collect emails by showing people newsletter signup forms or increase sales by routing the customer to your SALE items.
  • Your embedded chat box can also collect data about your customer. This includes what they were doing on your website and any additional information they gave you, like a phone number or their email address. This can help you provide a more personalized experience for returning clients.

Read more: Find out some of the essential chatbot statistics to grow your business effectively.

Moving on to the greatest of the great—

Here’s some basic info about each chat widget we tested.

Chat widgetG2 review scoreFree planFree trial
Tidio 4.6★
Tawk.to4.6★
LiveChat 4.5★
LiveAgent4.5★
HubSpot Live Chat 4.4★
PureChat 4.4★
Zoho desk4.4★
Fresh desk4.4★
Olark4.3★
Zendesk4.2★

Let’s jump straight into the detailed reviews of the 10 best chat widgets out there.

Tidio

Tidio chat widget and icon

You’re not here to listen to us bragging about how great we are and that we’re “the best chat widget for a website.” Check out some Tidio reviews and register for free to test our website chat widget yourself.

Let’s keep it short and sweet then—

Tidio is a multi-channel support product with a shared inbox for your team. It keeps all your communication with customers in one place. Our platform is best for small to medium businesses.

G2 Review: 4.6/5 ⭐️ (1,170+ reviews)

Main features:

  • AI chatbot, live chat. You get them both, and they’re fully customizable. You can make your chat widget online and just the way you want it.
  • Easy installation. Tidio is easy to install and you can find Tidio on WordPress, get Tidio for Shopify, and many other platforms.
  • Searchable transcripts. This is a great feature in case you need to go back to any of the chats. You can use this to remove recurring issues and monitor what service your customers receive.
  • Mobile app. You can reach your customers and answer queries on the go with an app for iOS and Android.
  • Real-time visitors list and live typing. See who’s visiting your store and reach out to them at the right time. Preview the customer’s messages before they hit Send.

Pricing

  • Free plan available (no credit card information needed)
  • Communicator ($19/mo/agent)
  • Chatbots ($49/mo)

(free chat widget for website 14-day trial available)

Use the best chat widget to encourage customers to chat with you and boost sales

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Tawk.to

Tawk.to chat widget and icon

Tawk.to is a free chat widget for start-ups and small businesses that don’t have a budget for this software yet. You can use it on your phone as a mobile app and on your computer screen. It allows you to monitor your website visitors’ activity and chat with them.

G2 Review score: 4.6/5⭐️ (155+ reviews)

Pros: 

  • Multilingual. This is a chat tool for websites that have an international outreach. It translates messages into 45+ languages to get even closer with your customers.
  • Fully customizable widget design. Customize the appearance and functionality the way you want your clients to see.
  • You can also review chat history and check your live chat performance statistics in analytics. Tawk.to allows you to see your website visitors in real-time and how often they visit your site. This enables you to see your customer’s entire buying journey. 
  • Easy integration. This is one of the WordPress chat widgets, as well as Shopify and other platforms. 

Cons:

  • Some reviewers say that the notifications about messages are inconsistent.

Pricing:

  • There are no plans. This is a free chat widget for your website.

LiveChat

LiveChat chat widget and icon

LiveChat lets you connect multiple communication channels so you can manage customer interactions in one place. That means you can have your website, app, Facebook messages, and emails in one place. There is also an app for your phone to answer customer questions on the go.

G2 Review score: 4.5/5⭐️ (735+ reviews)

Pros:

  • Integrates with other products. This useful chat widget for a website integrates some CRM software, email marketing services, and Google Analytics. You can monitor your team’s performance in reaching customer service goals.
  • Many features. E.g., one handy feature is an integrated help desk for when a chat box can’t solve a customer’s request.
  • View customer typing live. You can see what customers are typing before they send the message. This can help you prepare an appropriate response. 
  • You can fully customize your widget templates and get mobile apps to stay available for your customers on the go.

Cons:

  • Reviewers say there are missing functions and features. They listed no spell check within the widget, inability to embed links into specific words, and inability to set up automatic messages.
  • More expensive than some of the competitors.

Pricing:

  • Starter ($19/mo) 
  • Team ($39/mo)
  • Business ($59/mo)
  • Enterprise (plan on request)

(free chat widget for website 14-day trial available)

LiveAgent

LiveAgent chat widget and icon

This chat widget is for those who want a chat function and help desk system included. Its core is the help desk, and chat is an addition to it. So, when you have LiveAgent’s embedded chat widget, you’ll get access to both. 😉

G2 Review score: 4.5/5⭐️ (1,380+ reviews)

Pros: 

  • Video chat is one of their features. If you’re looking to embed a video chat tool on your website, then this one’s for you. 
  • Multilingual. LiveAgent also supports 43 languages if your company happens to have an international customer base.
  • You can create canned responses for frequently asked questions automatically and collect customer feedback with surveys. 
  • LiveAgent integrates with WordPress, other website builders, and services for an easy installation process.

Cons: 

  • Reviewers say that the user interface is a bit hard to use, and the design feels outdated.
  • Some people had issues with integration and the setup of this chat widget online and its features.
  • One reviewer had issues with LiveAgent’s policy which made you log in to your account every month. If you don’t log in for 8 weeks consecutively, they will delete your account.

Pricing:

  • Free
  • Ticket ($15/mo/agent) 
  • Ticket+Chat ($29/mo/agent) 
  • All-inclusive ($39/mo/agent)

(free chat widget for website 14-day trial available)

HubSpot Live Chat

HubSpot chat widget and icon

HubSpot offers to bring all your customer service channels together. It provides a shared inbox to keep all of your customer communication in one place and help your support team organize the conversations. It also helps you with automation and self-service to scale your support efforts.  

G2 Review score: 4.4/5⭐️ (1,255+ reviews)

Pros:

  • Stored conversations. This chat widget stores your chats in an inbox so that you can go back to it anytime and review the conversation. You can easily follow up on users and provide your repeated customers with a more personalized experience. This is because you can collect information they share with you. 
  • You can create AI bots online to answer all the common questions and do some basic tasks. There is an integrated AI assistance builder on their website. And it doesn’t require any coding skills! 

Cons:

  • Some reviewers had difficulties connecting with outside apps.
  • Other reviewers said that it was too slow for their website. 
  • There are inadequate reporting tools.
  • You can’t create categorization for tickets. 

Pricing:

  • Free version available
  • Starter ($50/mo)
  • Professional ($400/mo)
  • Enterprise ($1,200/mo)

PureChat

PureChat chat widget and icon

PureChat is a useful chat widget for your website. You can integrate it with ease into your website and control all aspects of your support service from backstage. This platform also offers analytics for you to stay on top of your data and results easier. This can help you improve your customer service and boost sales.

G2 Review score: 4.4/5⭐️ (200+ reviews)

Pros:

  • Over 1,000 integrations. If you want to join other apps for more functions, then you’ll definitely find something for yourself.
  • Fully customizable website chat widget. You get complete control over your chat widget’s look and its functionality. 
  • Real-time visitor analytics. You can see what people are doing on your website and maybe even spot any issues that could prevent them from completing a sale. Make sure you make the most of this analytics use of chat widgets.
  • Transcripts of all your conversations are available for review and analysis.

Cons:

  • Reviewers say they can’t connect email platforms to this chat widget.

Pricing:

  • Growth ($49/mo)
  • Pro ($99/mo)
  • Additional User/ Operator ($15/mo)

(free chat widget for website 30-day trial available)

Zoho desk

Zoho desk chat widget and icon

It is a context-aware online chat widget which means that it can gather information and adapt the answers accordingly. Zoho Desk is a cloud-based software with contextual AI built into it for a more natural customer communication. It helps you to provide a great support experience for your customers.

G2 Review score: 4.4/5⭐️ (3,870+ reviews)

Pros:

  • Automation. Automate repetitive activities, make sure tickets are automatically assigned to the right team member, and manage your help desk’s essentials.
  • Work Modes system. Automatically organizes open tickets to increase your chat agents’ productivity.
  • “Light agent” seat count. This is a solution for you if you have professionals who work on tickets to offer solutions but are not in the customer support team. It does not count them into the seat count, which can reduce the final cost.

Cons:

  • Some reviewers say the software is “clunky,” with standard hotkeys changing the page settings.
  • Reviewers had some troubles with setting up the software. It takes quite a while to get to know and find out how to use it to its full potential.

Pricing:

  • Free
  • Standard ($14/mo/agent)
  • Professional ($23/mo/agent)
  • Enterprise ($40/mo/agent)

(free chat widget for website 30-day trial available)

Freshdesk

Freshdesk chat widget and icon

Freshdesk is a cloud-based chat widget, so all the information you input into it will be stored on the internet rather than on your computer. It provides a good integration between different channels and social media so you can have all your communication in one place.

G2 Review score: 4.4/5⭐️ (2,645+ reviews)

Pros:

  • Categorize tickets. You can prioritize, assign and categorize chats with your customers.
  • Canned responses. You can create pre-typed replies to common questions, so your customers get their questions answered quickly.
  • Manage multiple channels on one platform. You can unify all of your support communication channels from Freshdesk.

Cons:

  • Some reviewers are not happy with the recent changes Freshdesk made to their product. They have some troubles with the software hiding most of the conversation in the ticketing feature.
  • The tool is a bit clumsy with time-based triggers, and automation is difficult to use.
  • Slow support and team representatives not being able to help fully. 

Pricing:

  • Free version available
  • Growth ($18/mo/agent)
  • Pro ($59/mo/agent)
  • Enterprise ($95/mo/agent)

(free chat widget for website 21-day trial available)

Olark

Olark chat widget and icon

Olark is a chat widget that offers targeted chat, monitoring, and analytics of your support services. This can help you ensure that your visitors are receiving the best customer service quality. It also helps you target the right people with your personalized messages.

G2 Review score: 4.3/5⭐️ (220+ reviews)

Pros:

  • Customizable chatbox. Change colors, the position of your chat widget on the page, and its shape. You can also add a welcome message and customer support agent’s photo to make it a bit more personal.
  • Olark gives you automatic live reports and analytics. You can see the number of chats, customer satisfaction score, and more. 
  • Integrations with CRM software, automation tools, and email services. This proves useful when you want to provide email marketing for your customers. 

Cons: 

  • There is a limited number of recent reviews. And because of that, there isn’t enough evidence to accurately tell you the cons of this product.

Pricing:

  • Live chat ($29/mo)
  • Pro (on request)

(free chat widget for website 14-day trial available)

Zendesk

Zendesk chat widget and icon

This chat widget allows you to send files and ask for customer reviews. Those can help improve your customer support and a better customer experience on your site. You can simply insert a customer satisfaction survey at the end of the chat with your reps and put your customer feedback collection on autopilot.

G2 Review score: 4.2/5⭐️ (4,450+ reviews)

Pros:

  • Extensive analytics. Zendesk allows you to analyze all the data from chats that took place on your platforms. 
  • You can also create your chat solution online with the functions you most seek for. This could be collecting email addresses or simply responding to customers. 
  • Customization.You can customize your chat widget, so it fits with your website and branding. You can pop your logo on it, change the colors and fonts. It also offers a JavaScript API so that if you want to change or add any feature manually, you can. 

Cons: 

  • Expensive compared to competitors
  • Poor support desk. By far, the most negative reviews are about long response time from the support team and not enough knowledge about the product.
  • Difficult to track through closed tickets.

Pricing:

  • Suite Team ($49/mo)
  • Suite Growth ($79/mo)
  • Suite Professional ($99/mo)
  • Suite Enterprise ($150/mo)

(free chat widget for website 30-day trial available)

Features to look out for

Most of the chat solutions for the website listed above have a great number of features. But what’s important is choosing the website chat widget that provides the right features, not the biggest amount of them. 

Don’t be swayed by the quantity. Focus on the quality, and let’s go through the features you will need for your business to grow successfully.

Integrations

If you want to be able to keep your all of your client conversations in one place, no matter if their come from email, social media, or other messaging platform, you’ll need integrations. They basically state which systems you can connect to your widget seamlessly.

The most useful integrations include Facebook Messenger, MailChimp, Google Analytics, and Zapier. You can use the last two to keep an eye on your data and be able to integrate many other platforms to your online chat even without the native integration available.

Searchable transcripts

You don’t want to have an unpleasant experience of seeing a negative review about your customer service and not knowing what happened. We don’t want that either.

That’s why you should look for the searchable transcript feature when you’re looking for your brand new, best online chat widget on the net. 

This will allow you to search all your customers’ conversations on your website, look for issues and reoccurring complaints. With this tool, you’ll be able to fix the problems and improve your customers’ experience. 

Happy customers = Loyal customers. 

Customer reviews

You want to tick all the essential boxes for your customer! 

There is an option for your chat to send a customer review question straight after they finish a conversation. It’s a good idea to check if it’s available and use it!

This feature gets your customers’ reviews when the experience is still hot in their memory. This is the best time to check up on them and ask how it was, just like in a restaurant. A waitress asks how everything was when you just finished your food. It would be silly if they asked about your experience when you’re already back home. 

Customizable design

Your chat widget needs to fit in with your site. It needs to be the way you want it to be and do what you want it to do. 

That’s why it’s important to check if the provider of your chat box has customization options for the design and functionality of your chat widget.

Mobile apps

Check if you can use your chat solution on your mobile devices. 

This is important because you want to be there for your website visitors at all times. You never know when you’ll get a customer messaging you with a burning question. 

Having a chat tool on your mobile device lets you talk to your clients even when you’re on the go. Improve the customer experience of your website visitors by always having their back.

How to install a chat widget on your website?

It depends on what website you want to embed a chat widget. You will learn how to install a WordPress chat widget below, and we have some tutorials linked for other platforms underneath. 

  1. Search for a chat widget on your WordPress Plugins page. There will be a variety of options for you to choose from. 
  2. Once you’ve decided, click the Install Now button.
Snapshot of search results for a keyword chat widget in plugins tab in WordPress

3. After it’s finished installing, the button will change to Activate

4. Click on it and create an account for your WordPress chat widget. 

If you need more information, check out these resources:

Summary

That’s it for now! You know the best chat widgets and what features you should look out for when taking your pick.

Once more, here’s our list of top ten chat widgets:

  1. Tidio
  2. Tawk.to
  3. LiveChat
  4. LiveAgent
  5. HubSpot Live Chat
  6. PureChat
  7. Zoho desk
  8. Freshdesk
  9. Olark
  10. Zendesk

Explore your options and choose the right one for your business.

Good luck and enjoy the process!

Get the top-rated live chat widget to easily connect with your customers

Use Live Chat ✅ Learn more about Tidio Live Chat

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Beata Stefanowicz
Beata Stefanowicz

Content Writer at Tidio with a love for the written word. She scouts around for digital trends and ways to help small and medium businesses grow.

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