Chatbot Templates: Free Conversation Flows, Scripts & UI

Key takeaways:

Search “chatbot template” and you get two different things. One group wants a conversation flow: the messages, questions, and logic the bot runs through. The other wants a UI design: the colors, layout, and look of the chat widget. This page covers both — the 20 flows are free, no-code, and come with the real script copy; the design templates cover the widget’s look.

You’ll also get channel options for Messenger, Instagram, and WhatsApp. Start at the top, or jump to the type you need.

For finished bots in the wild, see our AI chatbot examples.

What is a chatbot template?

A chatbot template is a pre-built bot you customize and launch without coding. It comes in two forms: a conversation-flow template, which sets the bot’s messages and logic, and a UI or design template, which sets how the chat widget looks. Most teams start with a flow template, then style the widget after.

The two get mixed up constantly, so it’s worth keeping them straight. A flow template decides what the bot says and where each answer leads. A design template decides what the widget looks like on your page. You can use one without the other, but the best chatbots for business do both well.

A few terms you’ll see throughout this guide:

• Trigger—the event that opens the bot (a page visit, a click, an exit attempt).
• Flow—the full path of messages from greeting to goal.
• Node—a single step in that path: a message, a question, or a condition.
• Fallback—what the bot says when it doesn’t understand.
• Handoff—the moment the bot passes the chat to a human agent.

20 ready-to-use chatbot conversation templates

These 20 conversation-flow templates cover the jobs most websites need a bot for: support, sales, lead capture, and follow-up. Start with the comparison table, then read the entry for any flow you want to use.

#	Template	Best for	Trigger
1	Welcome message	Greeting new visitors	Page load
2	FAQ bot	Answering repeated questions	Keyword or menu click
3	AI chatbot (Lyro)	Resolving questions in natural language	Any customer message
4	Order tracking	“Where’s my order?”	Order-status request
5	Product availability	Back-in-stock alerts	Out-of-stock item
6	Returns and RMA	Handling return requests	“Return” keyword
7	Shipping zones	Delivery checks	“Do you ship to…?”
8	Product recommendation	Upselling on product pages	Page visit
9	Cart saver	Recovering abandoned carts	Exit intent
10	Discount for new visitors	Converting first-timers	First visit
11	Spinning wheel	Collecting emails with a game	Click or timed
12	Free shipping upsell	Raising average order value	Cart threshold
13	Last items in stock	Scarcity and urgency	Low-stock product
14	Place an order	Custom orders and requests	Product-page click
15	Lead generation	Collecting emails	Landing-page visit
16	Order a phone call	Capturing phone leads	“Call me” click
17	Appointment booking	Scheduling calls or visits	“Book” click
18	Real estate lead capture	Qualifying property leads	Page visit
19	News and updates	Sharing company news	Subscriber visit
20	Instagram story autoresponder	Replying to story reactions	Story reply

Learn more:

• How to Build a Chatbot for Customer Support
• How to Build a Product Recommendation Chatbot
• A Guide to AI Chatbot Integration
• The Ultimate Guide to Crafting a Chatbot Persona

Welcome message

Greets visitors the moment they land and points them toward what they came for. A good opener sets your tone and cuts your bounce rate before a person has clicked anything.

A warm greeting shapes the whole customer experience, so add a GIF, photo, or emoji to show some personality.

Tidio has proactive, reactive, and multilingual versions, so you can greet first-timers, fire on chat intent, or welcome visitors in their own language.

Use this template

FAQ bot

Answers your most common questions on the spot, so customers skip the queue and your agents skip the repetition. It looks complex to build but takes minutes from a template.

Each button leads to a short answer and a follow-up. Pair it with Lyro to catch questions your buttons don’t cover, or read up on building a full customer service chatbot.

Use this template

Suggested read: how to set up an FAQ chatbot and a Facebook Messenger bot.

AI chatbot (Lyro)

Reads a question in plain language and answers from your own support content, no rigid script required. Lyro resolves up to 67% of customer questions on its own and replies in under six seconds.

People ask for the same thing a dozen ways. Lyro understands intent, so “what’s your pricing” and “how much does this cost” land on the same answer. Our chatbot statistics show most customers are fine talking to a bot when it actually helps. If you’d rather start simpler, Tidio’s rule-based AI Responder handles up to 75% of repetitive questions like “hi” or “where can I find…”.

Use this template

Order tracking

Let customers check their own order status instead of messaging an agent. They enter an order number or email, and the bot returns the status right in the chat. Available for Shopify stores once you connect your store.

This one flow can clear a huge share of “where’s my order?” messages off your team’s plate. See more Shopify chatbot apps for ecommerce.

Use this template

Product availability

Tells shoppers when an item is out of stock, then captures their email so you can alert them the moment it returns. You recover a sale you’d otherwise lose at the worst possible moment.

Use this template

Returns and RMA

Handles return requests start to finish: order lookup, reason, and next steps. A high-intent support flow that keeps a frustrating moment smooth and off your agents’ plates.

Use this template

Shipping zones

Answers “do you deliver to me?” before a shopper gets attached to a cart they can’t check out. If you don’t ship to them yet, the bot captures an email so you can tell them when you do.

Use this template

Product recommendation

Suggests products based on the page a visitor is on or the pages they’ve browsed. A personalized nudge lifts average order value and keeps people moving toward checkout.

Tidio also has a dynamic version that recommends items related to whatever a shopper just added to the cart. More tactics in our guide to ecommerce chatbots.

Use this template

Cart saver

Catches shoppers about to leave with items still in the cart, then offers a reason to finish.

Set it to trigger on exit intent, and A/B test 10% against 15% to find your number.

Use this template · More on reducing cart abandonment.

Discount for new visitors

Gives first-time visitors a small offer in exchange for an email, or just to push a first purchase.

Research on pricing psychology^[1] found people prefer percentage discounts on items under $100 and fixed-amount discounts above it. Test both with your own customers.

Use this template

Spinning wheel

Turns a discount into a game. Visitors spin to “win” an offer, which feels better than handing it over flat and earns you more emails.

Trigger it for first-timers, on a specific page, or every 24 hours per visitor.

Use this template

Free shipping upsell

Nudges shoppers to add one more item by showing how close they are to free shipping. A simple way to lift average order value without discounting.

Tidio also has a “Free Shipping Unlocked” version that fires once a cart hits your threshold.

Use this template

Last items in stock

Uses scarcity to move slow or seasonal inventory. The bot flags low stock on a product and pushes the shopper to act.

Use this template

Place an order

Captures custom requests when a shopper wants something you don’t list, like a different size or color. You collect their email and follow up with options.

It saves a sale you’d otherwise lose, and there’s no payment step, so it’s risk-free for the buyer.

Use this template

Lead generation

Collects a visitor’s email and details so you can follow up with newsletters, offers, or a sales call. Put it on your landing page for the highest-quality leads.

Use it to feed your email campaigns, or pair it with the Lead Magnet / Subscribe Form template for gated content.

Use this template

Order a phone call

Collects a phone number and a preferred time so your team can call back, instead of trapping a hot lead in a form.

Great for closing through conversation rather than a form. See more on sales chatbots.

Use this template

Appointment booking

Books calls, demos, or in-person visits without the email back-and-forth. Best for services, clinics, salons, and sales teams.

Tidio also connects to Calendly, Acuity, and Appointlet if you already schedule there.

Use this template

Real estate lead capture

Asks what a visitor is looking for before requesting their email, so you qualify the lead and personalize your follow-up.

You learn the brief and the budget before you ever pick up the phone.

Use this template · More on real estate chatbots.

News and updates

Keeps subscribers in the loop on launches, restocks, and announcements. A light way to build customer loyalty and bring people back.

Redirect to the news page, or show the headline right in the widget to deepen your customer relationships.

Use this template

Instagram story autoresponder

Replies to story reactions automatically, so followers always get a response even when you’re busy. The bot works behind the scenes while the chat happens in Instagram DMs.

Connect your Instagram account first so the two talk to each other.

Use this template · See more social media chatbots.

Chatbot UI and design templates

A chatbot UI template controls how your chat widget looks: its colors, shape, position, fonts, and message-bubble style. A good design feels like part of your site instead of a bolted-on box, which makes people more likely to start a conversation.

5 widget design styles

Most chatbot platforms give you a blank widget by default. These five styles are the patterns that work—each a starting point you adapt to your brand in a few clicks.

• Minimal—white or light-grey background, small launcher icon, single-color bubbles with no avatar. Sits quietly on the page without drawing attention away from the content. Best for SaaS dashboards, professional services, and B2B sites where the widget should assist, not announce itself.
• Branded—widget header color matches your brand primary, logo or team photo as the avatar, button colors pulled from your palette. Feels like an extension of the site, not a third-party add-on. Best for ecommerce stores and agencies that want the chatbot to reinforce brand identity.
• Bold / dark—dark background in the widget header or full widget shell, light text bubbles, high-contrast launcher button. Stands out on dark-mode sites. Best for tech products, gaming, fintech, and any brand whose site already uses a dark palette.
• Conversational—large human avatar, rounded bubbles, visible typing indicator, informal opening line. Looks less like a bot and more like a chat with a real person. Best for consumer brands, support-heavy teams, and any flow where trust and warmth matter more than brevity.
• Compact popup—small floating card that expands on click, minimal header, tight button layout. Takes up less screen real estate than a full widget, so it works well on content-heavy pages or product pages where the design is already busy.

Screenshot placeholder: add side-by-side screenshots of each style from Tidio’s widget editor.

Widget customization options

Tidio’s widget editor lets you apply any of these styles with no code. The settings you’ll use most:

• Color and theme—set the widget and bubble colors to your brand palette.
• Position and shape—choose the corner, size, and rounded or square edges.
• Avatar and greeting—add a logo or photo and a custom opening line.
• Message styling—adjust bubble color, button style, and spacing.
• Mobile layout—control how the widget behaves on small screens.

Looking for raw Figma files, an HTML chat template, or front-end code to build a widget from scratch? That’s a different job. See our guide to chatbot design best practices, or build the interface yourself with our walkthrough on creating a chatbot for a website.

Chatbot templates by channel

Most templates run on your website, but several work on Messenger, Instagram, and WhatsApp too. Match the flow to where your customers already talk to you.

• Facebook Messenger—FAQ, welcome, and lead-gen flows work well here. See Facebook Messenger chatbots.
• Instagram—the story autoresponder and a “boost social presence” flow keep DMs moving. See Instagram chatbots.
• WhatsApp—order updates, booking confirmations, and support FAQs fit the channel. See WhatsApp chatbots.

You can also ask for reviews after a chat: Tidio’s Judge.me flows thank happy customers, share a discount code for a review, and even step in before someone posts a negative rating.

How chatbot template tools compare

Most chatbot platforms include a template library, but they differ in how many templates they offer, which channels they cover, and what the free tier includes. Here’s how the main options compare.

Platform	Templates (free tier)	Channels	Best for
Tidio	40+ ready-made templates, all free	Website, Messenger, Instagram, WhatsApp	Ecommerce and SMBs wanting a fast no-code setup with AI included
ManyChat	60+ templates on free, but only 4 active automations	Instagram, Messenger, WhatsApp, SMS, email	Social-first brands running DM automation on Instagram and Messenger
HubSpot	Chatflows rule-based builder, free (lead capture + handoff only); branching, routing & the Breeze AI agent need a paid Service Hub plan	Website and Facebook Messenger (WhatsApp via Breeze AI on paid)	B2B teams already in HubSpot CRM who want a bot wired to their pipeline
Intercom	No free plan (14-day trial only); templates live in the Workflows builder, with the Fin AI Agent included on all paid plans	Website, email, mobile in-app, plus WhatsApp and SMS	Mid-market SaaS products with dedicated support teams and budget

The short version: if you want the most templates for free across the most channels, Tidio is the broadest option. ManyChat is the strongest for social automation. HubSpot is the right call if your team lives in HubSpot CRM. Intercom is built for product-led SaaS with a support-team budget.

Why use a chatbot template?

A chatbot template saves you from building a flow from zero. You drop in your messages, edit the triggers, and launch in minutes instead of days. Beyond speed, templates are tested at scale, easy to A/B test, and a fast way to learn how good bots are built.

Here’s what you get:

• Speed to launch. No flow design from scratch. Insert your copy and go live the same day.
• Proven flows. These templates are deployed hundreds of thousands of times.
• A learning shortcut. Run a few templates, see what works, then design your own with that knowledge.
• Easy testing. Swap copy, discounts, and triggers to find what converts. Tidio’s Flows lift conversions by 26% when they fire at the right moment.
• Consistency. Every visitor gets the same on-brand answer, every time.

How to use a chatbot template

Using a template takes five steps and no code. Pick the flow that matches your goal, customize the copy, connect your channels and data, test it, and publish. Most teams have a working bot live within an hour.

• Pick a template that matches your goal: support, sales, lead capture, or follow-up.
• Customize the copy so the bot sounds like your brand, not the default text.
• Set the triggers. Decide when the bot appears: on page load, on a click, on exit, or for new visitors only.
• Connect channels and data. Link your store, help center, or social accounts so answers stay accurate.
• Test, then launch. Run the flow yourself, fix anything awkward, and save.

Looking for industry-specific templates? Tidio includes ready-made flows for beauty, travel, agencies, web services, printing, and real estate, plus an AI agent that learns from your own content. You can adapt any template to your field by editing the questions and the data it pulls from. Compare your options in our roundup of the best chatbot builders, then see how to use Tidio templates or build a bot from scratch.

For sales-specific scripts and wording, our live chat scripts guide goes deeper on the copy itself.

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