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Paweł Ławrowski

Former Head of Growth

Paweł led Tidio's growth team and built foundations for what it looks like today. A sales and marketing expert, one of the organizers of the international Startup Weekend event.

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Paweł Ławrowski

My articles

  • What is CAC and how to calculate it. Cover image.Customer service tactics

    Customer Acquisition Cost: Understanding the Killer Metric

    Do you understand CAC, the most important business metric of them all? It is critical for making profits. This guide will help you to master and improve your CAC fast.