Multi-brand agency Pearl Lemon leverages Tidio’s chatbot technology to capture 70+ leads monthly that would have been lost, while cutting response times in half across their diverse service portfolio.
At a glance: Pearl Lemon
Pearl Lemon is a multi-brand group operating across digital marketing, PR, SEO, lead generation, legal, accountancy, catering, and even home services. With a globally distributed team of 100+ people, they scale brands by combining strong inbound lead generation with agile service delivery. The company often tests new tools internally before rolling them out to clients, making them an ideal testing ground for innovative solutions.
- Company Size: 100+ employees (globally distributed)
- Industry: Multi-service agency (Digital Marketing, PR, SEO, Legal, Accounting, Catering, Home Services)
- Business Model: Agency serving multiple industries with internal brand portfolio
- Website: pearllemon.com
The Challenge: Website Engagement and Lead Capture Issues
Pearl Lemon experienced a recurring issue with website engagement: lots of visitors, but a drop-off in conversations.
Additionally, clients were asking for a cost-effective way to capture leads 24/7 without needing a huge customer support team.
The Solution: Why Pearl Lemon chose Tidio
Tidio stood out because it combined live chat, chatbots, and integrations in a way that was easy to deploy, fast enough for their agency’s pace, but robust enough to scale with their clients.
How Pearl Lemon Uses Tidio:
- Deployed Tidio across Pearl Lemon’s own sites (marketing, PR, accounting, cafés) to capture inbound leads directly from chat
- For service-based clients, they integrate Tidio with their CRMs, so conversations automatically flow into their pipelines
Key Features They Rely On:
- Flows for qualifying leads with 3–5 screening questions before routing to a human
- Automated triggers based on visitor behaviour (e.g., exit intent popups)
- Multi-language support for clients with international audiences
The Results: Measurable Lead Generation Improvements
Since implementing Tidio, Pearl Lemon has achieved significant improvements:
- 30% Increase in Website-to-Lead Conversions
- 70+ Additional Monthly Leads: For one internal brand, Tidio captured 70+ leads in the first month that would have otherwise been lost
- 50% Reduction in Response Times: Flows handled FAQs and initial triage, dramatically improving response speeds
Tidio gave us the ability to capture and qualify leads 24/7 without scaling up our support team. It's become a core part of how we engage website visitors and convert them into real opportunities.
The Pearl Lemon Experience: Key Benefits
For a fast-moving agency like Pearl Lemon, implementation speed can make or break a new tool adoption. According to Founder Deepak Shukla, the biggest advantage of Tidio lies in its seamless integration with their agency workflow.
Key Benefits Pearl Lemon Experienced:
- Rapid Deployment: Tidio allows them to add a fully functional chatbot and live chat solution in hours rather than weeks across their constantly expanding portfolio of sites, offers, and landing pages
- Faster Experimentation: The quick setup enables them to test new approaches and demonstrate immediate value to clients without lengthy implementation delays
- Proactive Engagement: Instead of passively waiting for form submissions, their team now actively engages with website visitors in real-time
- Uncovered Hidden Opportunities: This more human, immediate approach has revealed sales conversations that would never have started through conventional lead capture methods
Future Plans: Expanding Tidio Implementation
Pearl Lemon is looking to expand into using Tidio’s AI features for more natural conversation flows, and building industry-specific chatbot templates for legal intake, event catering, and local services.
By implementing Tidio, Pearl Lemon successfully transformed their lead generation approach, achieving 30% more website-to-lead conversions, capturing 70+ additional monthly leads that would have been lost, and cutting response times in half. The platform’s speed of deployment and comprehensive feature set has enabled them to scale their lead generation efforts across multiple brands while maintaining the agility required for their diverse client portfolio.
