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Get more done with Tidio and Braze integration

Let support and lifecycle messaging see each other, with chat events feeding Braze.

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Contact sales

Integration availability depends on your Tidio plan.

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Category

Marketing Automation

Integration availability depends on your Tidio plan.

Compare plans

Use cases

What you can do with Tidio and Braze

Answer the campaign, not the mystery

Tidio shows which Braze message a customer received, so an agent answers the offer in front of them instead of asking what email they mean.

Move people on what they say

A conversation can fire a Braze custom event, so someone who asked about a plan in chat enters the Canvas built for that moment.

Stop messaging into a problem

While a complaint is open in Tidio, Braze can suppress the campaign, so a promotion does not land in the middle of a bad week.

Keep the profile honest

Consent, preferred channel and interests captured in a chat update the Braze profile rather than staying in a transcript.

Overview

Braze sends the push, email and in-app messages, and Tidio is where customers reply to them in their own words. Connected through Zapier or the Tidio API, the two stop working blind. An agent can see the Braze campaign that prompted the question, a conversation can log a custom event that moves someone into or out of a Canvas, and the attributes a customer gives in chat update their Braze profile.

Key features

  • See the message they got so an agent knows which Braze campaign started the chat
  • Trigger a Canvas from a chat when a conversation shows someone is ready for the next step
  • Hold back messages while a customer has an unresolved issue in the inbox
  • Update Braze attributes with the channel and interests stated in a conversation
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Braze

Marketing Automation

Tags

  • Marketing Automation

  • Email Marketing

How it works

Connect Braze in minutes

  1. 1

    Connect Tidio and Braze

    Link them with Zapier, Make or the Tidio API using a Braze REST key scoped to the users and events you want to touch.

  2. 2

    Map chats to events

    Choose which conversation moments become Braze custom events and which attributes are written back to the profile.

  3. 3

    Message with what you know

    Braze reacts to the conversation, and agents see the campaigns behind the question.

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Frequently asked questions

Common questions about the Braze integration

What does Tidio send to Braze?

Custom events and attributes you define, such as the topic of a conversation, its outcome and any preference the customer stated. You decide what is passed and nothing else is.

Can this pause a campaign?

Yes. An open Tidio conversation can set a Braze attribute that your campaigns filter on, which keeps promotions away from customers who are waiting on an answer.

Is the Braze integration available on my plan?

Availability depends on the Tidio plan you are on. Compare plans to see which plan covers the Braze integration.