See which pages bring conversations, next to how those pages actually rank.
Get more done with Tidio and Google Tag Manager Integration
Streamline data tracking and customer engagement with seamless integration between Tidio and Google Tag Manager.
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Integration availability depends on your Tidio plan.
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Use cases
What you can do with Tidio and Google Tag Manager
Send widget events to one place
Tidio pushes widget events to the Google Tag Manager dataLayer, so every tool you connect reads from the same source.
Track how visitors use the chat
Follow actions like opening the widget, starting a conversation, or submitting a review, without writing tracking code.
Feed chat data to your ad tools
Forward Tidio events from Google Tag Manager to analytics and advertising platforms, for example Facebook or TikTok.
Overview
Connect Google Tag Manager to capture every interaction with your Tidio widget and pass it to your existing analytics setup. Once enabled, Tidio automatically pushes widget events to the GTM dataLayer, so you can forward them to tools like Google Analytics or ad platforms. This keeps tracking consistent, reduces manual setup, and helps teams understand how chat impacts conversions and engagement.
Key features
- Automatically push Tidio widget events to the Google Tag Manager dataLayer
- Track visitor interactions such as chat opens, messages, and availability changes
- Enhance analytics of tools like Facebook, TikTok, Twitter with data from Tidio widget for better insights
- Reuse Tidio events in analytics and advertising tools connected to GTM
- Keep event data consistent across tools using one central setup
Google Tag Manager
Analytics
Tags
Conversion Tracking
How it works
Connect Google Tag Manager in minutes
1
Turn on the integration in Tidio
Enable Google Tag Manager in the Tidio panel. No further configuration is needed on the Tidio side.
2
Let events reach the dataLayer
Every interaction with the Tidio widget is pushed to the Google Tag Manager dataLayer as it happens.
3
Forward events where you need them
Build tags and triggers in GTM to pass Tidio events on to analytics, ad platforms, or any supported tool.
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Frequently asked questions
Common questions about the Google Tag Manager integration
What exactly happens after I enable the Google Tag Manager integration?
Once enabled, Tidio automatically pushes all widget-related events to the Google Tag Manager dataLayer. Every time a visitor interacts with the Tidio widget, the event is sent immediately and becomes available inside GTM for further use. No additional configuration is required on the Tidio side.
What types of Tidio widget interactions are tracked?
The integration tracks events showing how visitors interact with the Tidio widget, such as opening it, starting a conversation, or submitting a review. These events reflect real visitor actions and can be reused in tracking and analytics tools connected through GTM.
Can I use these events with tools other than Google Analytics?
Yes. Google Tag Manager acts as the middle layer. Once Tidio events are in the dataLayer, they can be sent to any third-party tool supported by GTM, including marketing and advertising platforms.
Does this integration affect website performance or the chat experience?
No. The integration runs in the background and does not change how the Tidio widget behaves for visitors or how agents handle conversations in the help desk.
Is the Google Tag Manager integration available on my plan?
Yes. The Google Tag Manager integration is available on all Tidio plans, including the free one. Compare plans to see what else each plan includes.