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Get more done with Tidio and Mixpanel integration

See what a customer did in your product, from Mixpanel, before you answer in Tidio.

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Contact sales

Integration availability depends on your Tidio plan.

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Category

Analytics

Integration availability depends on your Tidio plan.

Compare plans

Use cases

What you can do with Tidio and Mixpanel

Answer with usage in view

The Mixpanel profile shows what the customer tried, so the agent fixes the actual problem.

Spot accounts going quiet

A usage drop in Mixpanel can trigger a conversation before the renewal is at risk.

Put chat in the funnel

Conversation events show whether talking to somebody helped them convert.

Find the confusing step

Repeated failures on one screen turn a support pattern into a product ticket.

Overview

Mixpanel knows what the customer did: which features they used, where they stopped, how often they come back. Support gets the question that follows. Reading a Mixpanel profile into Tidio means the agent can see that somebody has tried the same step four times, which changes the answer from a link into a fix. Conversations can go the other way as events, so chat becomes part of the funnel rather than a separate story.

Key features

  • Product behavior in the chat The Mixpanel profile sits next to the conversation.
  • See where they got stuck Repeated attempts on one step tell you the real problem.
  • Chat as an event Conversations show up in Mixpanel funnels.
  • Signals worth acting on A drop in usage can start a conversation.
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Mixpanel

Analytics

Tags

  • Analytics & Reporting

  • Contact Sync

How it works

Connect Mixpanel in minutes

  1. 1

    Connect Mixpanel and Tidio

    Zapier, Integrately or Make can pass profiles and events, or the Tidio API can send them directly.

  2. 2

    Agree the identity

    Mixpanel keys on a distinct ID, so pass the same identifier from your app into the chat.

  3. 3

    Send events back

    Conversation started, resolved, escalated. A few events are enough for a funnel.

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Put conversation data into the analytics workflows your data team already runs.

Start the conversation the behavior asks for, and send chat events back to your product data.

Tell customers about a network problem before they arrive in chat to report it.

Answer do-you-cover-my-area questions in chat and send addresses where the field work starts.

Let ChartMogul revenue signals start the conversation, and answer with the account's value in view.

Looking for customer service automation that fits your business?

We build custom API integrations to streamline your most important workflows.

Frequently asked questions

Common questions about the Mixpanel integration

Which Mixpanel data should agents see?

A handful of things: last active, the feature they were using, and whether they repeated a step that failed. A full event stream in a chat sidebar is unreadable, and an agent scrolling through events is slower than one who asks a good question.

How do we match a visitor to a profile?

Pass the same identifier your app sends to Mixpanel into the chat, usually a user ID. Matching on email works until somebody signs up with one address and writes in from another, which happens more often than you would like.

Is the Mixpanel integration available on my plan?

Availability depends on the Tidio plan you are on. Compare plans to see which plan covers the Mixpanel integration.