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Get more done with Tidio and Pardot integration

See the Pardot score and campaign history before you answer a prospect in Tidio.

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Contact sales

Integration availability depends on your Tidio plan.

Compare plans

Category

Marketing Automation

Integration availability depends on your Tidio plan.

Compare plans

Use cases

What you can do with Tidio and Pardot

Answer with the score in view

A high Pardot grade tells the agent this conversation is worth handling differently.

Hand off to sales at the right moment

Score plus a buying question is a better trigger than either on its own.

Avoid repeating a campaign

Knowing what Pardot already sent stops the agent pitching the same thing again.

Keep opt-outs honest

Somebody who asks to stop hearing from you is updated in Pardot too.

Overview

Pardot holds the prospect record: the score, the grade, the list membership and every campaign they have been sent. A chat with somebody who scored highly last week should not start from nothing. Reading Pardot into Tidio gives the agent that history, and a conversation can add the prospect to a list or hand them to sales when the score and the question line up. Pardot stays the marketing record.

Key features

  • Score and grade in the chat See how Pardot rates the prospect before replying.
  • Campaign history Know which emails and forms they have already seen.
  • List changes from chat A conversation can add or remove a Pardot list.
  • Opt-outs respected A request to stop reaches the Pardot record.
Pardot logo

Pardot

Marketing Automation

Tags

  • Marketing Automation

  • Email Marketing

How it works

Connect Pardot in minutes

  1. 1

    Connect Pardot and Tidio

    Zapier, Integrately or Make links the two, or the Tidio API and the Pardot API talk directly.

  2. 2

    Match on email

    The email in the chat finds the Pardot prospect, or creates one when there is no match.

  3. 3

    Write activity, not scores

    Send what happened. Let Pardot apply the scoring rules it already has.

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Frequently asked questions

Common questions about the Pardot integration

Should a chat change the prospect score?

No. Send the activity and let Pardot score it with the rules marketing agreed on. A chat that adds points directly means two systems deciding what a score means, and nobody able to explain why a prospect is suddenly sales-ready.

What should agents see?

Score, grade, list membership and the last few campaigns. That is enough to avoid an awkward repeat and to know whether sales should be involved. Full Pardot activity history in a sidebar is noise nobody reads mid-conversation.

Is the Pardot integration available on my plan?

Availability depends on the Tidio plan you are on. Compare plans to see which plan covers the Pardot integration.