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Get more done with Tidio and Zaius integration

Send Tidio chat events into Zaius so customer profiles include what people asked.

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Contact sales

Integration availability depends on your Tidio plan.

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Category

Marketing Automation

Integration availability depends on your Tidio plan.

Compare plans

Use cases

What you can do with Tidio and Zaius

Put support in the customer profile

What somebody asked before buying is a real signal. Tracking chat events into Zaius means the profile reflects the question, not just the click.

Stop the wrong email going out

While a complaint is open in Tidio, the customer can be suppressed from Zaius campaigns, so a cheerful promotion does not arrive mid argument.

Tell agents which segment they have

The Zaius lifecycle stage shows in the panel, so an at risk customer and a first time visitor get different handling.

Trigger the right follow up

A chat outcome can start a Zaius automation, so the next message matches what was actually discussed.

Overview

Zaius builds one profile per customer out of behavioral events, and support conversations are events it rarely sees. Connect Zaius and Tidio with Zapier, Make or the Tidio API and chat activity can be tracked against the Zaius profile, while the customer's segment and lifecycle stage show in the panel. Campaigns stop contradicting what support just told somebody.

Key features

  • Chat events on the profile Conversations are tracked against the Zaius customer.
  • Segment shown to agents The Zaius lifecycle stage opens with the chat.
  • Suppression while open An open complaint can pause Zaius campaign sends.
  • Profile matching by email The chat and Zaius agree on who the customer is.
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Zaius

Marketing Automation

Tags

  • Marketing Automation

  • Email Marketing

How it works

Connect Zaius in minutes

  1. 1

    Connect Zaius and Tidio with Zapier or the Tidio API

    Zaius takes custom events and profile updates over its API. Send them from your automation tool, or from a service that reads the Tidio conversation.

  2. 2

    Agree on the identifier

    Use the email address as the Zaius customer key, and pass it from the chat only once the visitor has given it.

  3. 3

    Send events, not transcripts

    A chat opened event with a topic is useful in Zaius. A full transcript in a marketing platform is a data protection problem.

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Frequently asked questions

Common questions about the Zaius integration

Is Zaius still called Zaius?

It was acquired by Optimizely and is sold as the Optimizely Data Platform. Older accounts and API references still say Zaius, which is why both names appear in integration work.

Which chat events are worth tracking?

Conversation started, topic tagged and outcome. That is enough for Zaius to segment on without turning a marketing platform into a support archive.

Can support pause campaigns for one customer?

Yes, and it is one of the better reasons to connect the two. Suppress the profile in Zaius while a complaint is open, then release it when the conversation closes.

Is the Zaius integration available on my plan?

Availability depends on the Tidio plan you are on. Compare plans to see which plan covers the Zaius integration.