Get more done with Tidio and Google Tag Manager Integration

Streamline data tracking and customer engagement with seamless integration between Tidio and Google Tag Manager.

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Category:

Analytics

Available in:

All plans

Overview

Connect Google Tag Manager to capture every interaction with your Tidio widget and pass it to your existing analytics setup. Once enabled, Tidio automatically pushes widget events to the GTM dataLayer, so you can forward them to tools like Google Analytics or ad platforms. This keeps tracking consistent, reduces manual setup, and helps teams understand how chat impacts conversions and engagement.

Key features

Automatically push Tidio widget events to the Google Tag Manager dataLayer
Track visitor interactions such as chat opens, messages, and availability changes
Enhance analytics of tools like Facebook, TikTok, Twitter with data from Tidio widget for better insights
Reuse Tidio events in analytics and advertising tools connected to GTM
Keep event data consistent across tools using one central setup

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Frequently Asked Questions

Common questions about Integration with Google Tag Manager

What exactly happens after I enable the Google Tag Manager integration?

Once enabled, Tidio automatically pushes all widget-related events to the Google Tag Manager dataLayer. Every time a visitor interacts with the Tidio widget, the event is sent immediately and becomes available inside GTM for further use. No additional configuration is required on the Tidio side.

What types of Tidio widget interactions are tracked?

The integration tracks events showing how visitors interact with the Tidio widget, such as opening it, starting a conversation, or submitting a review. These events reflect real visitor actions and can be reused in tracking and analytics tools connected through GTM.

Can I use these events with tools other than Google Analytics?

Yes. Google Tag Manager acts as the middle layer. Once Tidio events are in the dataLayer, they can be sent to any third-party tool supported by GTM, including marketing and advertising platforms.

Does this integration affect website performance or the chat experience?

No. The integration runs in the background and does not change how the Tidio widget behaves for visitors or how agents handle conversations in the help desk.