Key takeaways
- Landbot has a free plan, but it is a sandbox. Free gives you 100 chats a month, one seat, and no AI chats. Paid plans start at $36 a month billed annually ($45 monthly).
- Three things move the bill. Chat volume ($0.05 per extra chat), AI chats ($0.10 beyond the 100 to 500 included), and WhatsApp (an extra $88 a month on Professional, plus per-message fees).
- WhatsApp is the expensive channel. Professional WA costs $176 a month billed annually. Each additional WhatsApp number adds $100, and marketing, utility, and authentication messages carry a Landbot fee on top of Meta’s.
- Users rate it well. G2 shows 4.7 out of 5 from 334 reviews, and Capterra shows 4.4 from 70.
- The recurring complaint is feature depth and cost. G2 reviewers tag missing features, limited features, and expensive, and a Capterra reviewer notes limits show up once a workflow gets complex.
- It fits lead generation and form replacement. It is a narrow choice for a team that needs a shared support inbox, email, and live chat across several channels.
Landbot is a no-code builder for chatbots and AI agents on websites and WhatsApp, aimed at marketing and revenue teams that want to capture and qualify leads. Reviewers like how fast a first bot comes together and how the visual builder looks. The same reviewers say the price climbs once you need AI chats, integrations, or WhatsApp. We reviewed Landbot from its public pricing and product pages and from G2 and Capterra, without running a trial. Tidio appears only as one alternative near the end.
Landbot at a glance
| Landbot | |
|---|---|
| What it is | No-code builder for chatbots and AI agents on websites and WhatsApp, with an AI Copilot, templates, and CRM integrations |
| Best for | Marketing and revenue teams that want lead capture, qualification, and meeting booking in a branded chat |
| Not ideal for | Teams that need a full support inbox with tickets and email, or that want one flat price for heavy WhatsApp use |
| Free plan or trial | Free plan (100 chats a month, 1 seat); 14-day trial of paid features, no card |
| Starting price | Starter from $36 per month billed annually ($45 monthly) |
| AI | AI agents on Starter and up; 100 to 500 AI chats included, then $0.10 each |
| G2 / Capterra rating | 4.7 out of 5 (334 reviews) / 4.4 (70 reviews), observed October 2026 |
| Our verdict | A fast, design-led builder for lead flows that gets pricey when AI chats and WhatsApp volume grow |
What Landbot is and who it is built for
Landbot lets you design a conversation as a flow of blocks, then publish it as a website chat, an embedded form replacement, or a WhatsApp bot. Its own pages describe it as a no-code AI agent and chatbot builder for marketing and revenue teams, and say it combines structured flows with AI steps so the bot stays on topic. Landbot lists SOC 2, GDPR, and Meta Partner status on its homepage, and says it does not use your chats to train models.
Reviewers come mostly from small teams. G2 counts 247 reviews from small businesses, 67 from mid-market companies, and 17 from enterprises, and 35 reviewers describe themselves as agencies. The use cases in the review text are lead capture, chat surveys, WhatsApp bots for services such as insurance, and basic support.
What changed in 2026
Landbot now positions itself around AI agents and conversion rather than around plain chatbots. The pricing page sells Free, Starter, Professional, Professional WA, and Business plans, with a per-chat price for extra volume and a separate price for AI chats. Earlier versions of this review quoted different plan prices, so treat any older figure you find on other sites as stale. We saw no other news on Landbot’s own pages that we could confirm from a primary source.
Landbot features, capability by capability
Visual flow builder and AI Copilot
The builder is a canvas where you connect blocks into a conversation. Landbot says its AI Copilot can build a whole workflow from a plain-language prompt, and that a first agent takes about 15 minutes. It also lists A/B testing of flows, which is not on the Free plan.
The limit: ease is the selling point, and depth is where reviewers push back. G2 reviewers tag missing features 14 times and limited features 12 times.
AI agents and AI chats
AI agents are available from Starter. Landbot says answers are grounded in your own knowledge base, and that you can keep button-based flows for critical paths and use AI only where it helps. Each plan includes an allowance of AI chats: 100 on Starter, 300 on Professional, and 500 on Professional WA. Beyond that, each AI chat costs $0.10.
The limit: AI chats are billed separately from regular chats, so a bot that leans on AI can use up its allowance before its chat volume runs out. Landbot’s own FAQ says AI chats are tracked and billed separately from WhatsApp and Landbot chats.
Website and WhatsApp channels
Landbot deploys to your website and to WhatsApp, and its pricing table lists Messenger from Starter and API chat from Professional, with a web-only Free plan. WhatsApp needs a dedicated plan: Professional WA includes one WhatsApp number, and the pricing page says service messages are free from 1 to 1,000 conversations a month and carry only Meta’s fee from 1,001 to 10,000.
The limit: WhatsApp is where the bill grows. Marketing, utility, and authentication messages cost Meta’s price plus €0.05 per message from Landbot, and every extra number is $100 a month.
Human takeover and shared inbox
Landbot hands a chat to a person with full context and gives your team a shared inbox. Landbot says handoff is included from Starter, and each person who uses the inbox takes a seat. Starter includes 2 seats, Professional 3, and Business 5 or more. Extra seats are $25 a month.
The limit: this is a handoff layer for bot conversations, not a full help desk. We found no ticketing or email inbox on the pricing page.
Integrations
Landbot lists more than 20 native integrations on its homepage, including HubSpot, Salesforce, Google Sheets, Mailchimp, Stripe, Slack, Calendly, Shopify, and WordPress, and connects to many more through Zapier and n8n. The pricing page puts HubSpot, Salesforce, Pipedrive, Zoho, Google Sheets, webhooks, and API access on Professional and up.
The limit: Starter gets only basic integrations such as Mailchimp and Segment, so a CRM connection pushes you to a plan that costs more than twice as much.
Templates
Landbot offers 55 templates, covering lead generation, customer support, product feedback, surveys, and HR and recruiting, and each is marked as ready for web, WhatsApp, or both. A separate set of AI agent templates lets you try an agent live before you build one.
The limit: templates are chat designs, not business logic. You still map each template to your own CRM fields and answers.
Landbot pricing in 2026
Landbot publishes prices for four plans and sends larger deployments to a quote. Prices below are in US dollars per month. The pricing page defaults to annual billing and says annual billing saves 20%. Monthly plans have no contract, and the annual plan is a 12-month commitment.
| Plan | Annual billing | Monthly billing | What the tier adds |
|---|---|---|---|
| Free | $0 | $0 | 100 chats, 1 seat, full builder and templates, WhatsApp test number, no AI chats, web only |
| Starter | $36 | $45 | 500 chats, 100 AI chats, 2 seats, AI agents, basic integrations, Messenger and A/B testing |
| Professional | $88 | $110 | 2,500 chats, 300 AI chats, 3 seats, no Landbot branding, CRM integrations, webhooks and API, live chat support |
| Professional WA | $176 | not shown | Professional plus 1 WhatsApp number and 500 AI chats |
| Business | Custom | Custom | Custom volume, from 5 seats, 1 WhatsApp number, dedicated support, uptime SLA |
The pricing page lists the monthly figure for Professional WA only in its annual column, so the table leaves the monthly price blank rather than guess. Landbot also sells Agent Studio, a managed service where its team designs and runs an agent for you. It is included in Business and available as a service on any plan.
Extra volume is priced in the open: $0.05 per extra chat, sold in 500-chat packs of $25, and $0.10 per extra AI chat. Extra seats are $25 a month. A 14-day trial includes everything, and when it ends you move to Free with no card.
What you will actually pay
These examples use annual billing and list prices. They leave out taxes and Meta’s own WhatsApp fees, and they assume you buy chat packs and AI chats as needed.
- A small lead-form bot on Starter, 1,500 chats a month: $36, plus 1,000 extra chats in two $25 packs = $50. The total is $86 a month ($95 on monthly billing).
- A marketing team on Professional, 4 seats, 4,000 chats, 800 AI chats: $88, plus one extra seat at $25, plus 1,500 extra chats in three packs = $75, plus 500 extra AI chats at $0.10 = $50. The total is $238 a month ($260 on monthly billing).
- A WhatsApp bot on Professional WA, 5 seats, 2,000 outbound template messages: $176, plus two extra seats at $50. The Landbot fee on 2,000 template messages is €0.05 each, or €100, plus Meta’s own charges. The total is about $226 plus the €100 message fee and Meta’s charges.
Four details change the total more than the table does:
- The jump from Starter to Professional is steep. HubSpot, Salesforce, webhooks, and the removal of Landbot branding all start on Professional, which costs $88 against $36.
- WhatsApp is its own budget. The add-on, extra numbers at $100, and per-message fees stack on top of the plan, and Meta charges separately.
- AI chats have their own meter. A bot that uses AI for most conversations can burn 100 to 500 included chats quickly.
- The free route is real. The Free plan never expires, and the 14-day trial gives you every feature before you pay.
On value, G2’s generated summary of Landbot reviews says pricing can escalate quickly for advanced features, and Landbot’s own page calls its pricing predictable. Both can be true: the rules are public, but the total depends on how many extras you add.
What real users say about Landbot
Landbot holds 4.7 out of 5 on G2 from 334 reviews and 4.4 on Capterra from 70 reviews, both observed October 2026. On G2, 89% of reviews are five-star and 8% are four-star. On Capterra, 93% of reviews are positive, 1% neutral, and 6% negative. Landbot’s own pages quote a 4.7 average across 680-plus verified reviews, which is Landbot’s own count across sources.
What reviewers praise
The top G2 praise tags are ease of use (47 mentions), simple (29), intuitive (27), features (23), and easy setup (23). A G2 reviewer in October 2025 wrote that Landbot lets you “design interactive forms that people are more likely to complete compared to static ones.” A Capterra reviewer in April 2023 wrote that Landbot’s “main strength is that it is very easy to use it and to create your first chatbot in a few minutes.”
What reviewers criticize
The complaints repeat. On G2, missing features is tagged 14 times, limited features 12, expensive 8, limitations 5, and chat issues 5. The same October 2025 G2 reviewer wrote that for simple surveys “the fancy AI tools are often unnecessary and cost extra.” A Capterra reviewer in June 2024 wrote that “eventually you start to understand the limitations once you’ve built out a workflow.”
Support gets mixed marks. The same June 2024 Capterra reviewer described being left “to your own devices apart from ping pong emails” from technical support. Landbot’s pricing page says email support covers every plan, with chat support on Professional and up.
Mind the sample. We read the organic G2 reviews we could find and the non-incentivized Capterra reviews, and left out incentivized and vendor-referred ones. Most of G2’s default list is G2 or seller-invited, so the organic set is small, and the newest Capterra reviews we could use date from 2024. The tag counts are the better signal.
Landbot pros and cons
Pros
- A builder that beginners finish. G2 reviewers tag ease of use, simple, and intuitive more than anything else.
- A real free plan. 100 chats, one seat, and the full builder cost nothing and never expire.
- Hybrid control. You can use fixed flows for critical steps and AI chats where open text helps.
- Public, per-unit overage prices. Extra chats are $0.05 and extra AI chats $0.10, so you can forecast.
- CRM and automation links. HubSpot, Salesforce, Zapier, and n8n connect on the plans that include them.
Cons
- A steep step to Professional. CRM integrations, webhooks, and unbranded chat start at $88, against $36 on Starter.
- WhatsApp costs extra. The add-on, extra numbers, and per-message fees stack on the plan, plus Meta’s charges.
- AI chats are metered. Allowances are 100 to 500 a month, then $0.10 each.
- Not a support desk. There is a shared inbox for handoffs, but we found no ticketing or email inbox.
- Depth runs out. G2 reviewers tag missing and limited features, and a Capterra reviewer says limits show up in complex workflows.
Who should choose Landbot, and who should not
Choose Landbot if:
- You are a marketing or revenue team that wants a branded chat or form replacement that qualifies leads and books meetings.
- You want to build the bot yourself, in a visual builder, without an engineering ticket.
- You can predict your chat and AI chat volume and are happy to add packs as you grow.
Do not choose Landbot if:
- You need a shared support inbox with tickets and email as well as chat. Landbot’s inbox is for bot handoffs.
- You plan heavy WhatsApp messaging and want one flat price. Numbers, templates, and Meta fees are separate lines.
- You run an online store or a support team that wants live chat, flows, and an AI agent in one inbox. Tidio starts on a free plan.
See Tidio plans and Lyro pricing
Landbot alternatives, briefly
Teams usually leave Landbot because the bill grows with chats, AI chats, and WhatsApp, or because they need support tools rather than lead flows. These are the tools we cover on the blog.
| Tool | Best for | Read our take |
|---|---|---|
| Tidio | Small and mid-sized teams, especially Shopify stores, that want live chat, flows, and an AI agent in one inbox | Tidio Flows |
| ManyChat | Instagram and Messenger automation for social media marketing | ManyChat review |
| Intercom | Chat-first support teams that want an AI agent and proactive messages | Intercom review |
| WhatsApp chatbot tools | Teams that mainly need a WhatsApp bot | WhatsApp chatbot tools |
| Chatbot platforms | A wider list of builders compared | Best chatbot platforms |
Bottom line
Landbot is a well-rated, design-led builder for lead-generation bots on websites and WhatsApp. It is quick to learn and has a free plan, and its overage prices are public. Its cost climbs with the move to Professional, AI chats, and WhatsApp, and its inbox is a handoff layer rather than a help desk. It rewards marketing teams that know their volume. Price the plan you need plus your expected chats and AI chats, run the 14-day trial on your real flow, and check whether you need more than lead capture. If chat support is most of what you need, a lighter tool can be live sooner.
Try Tidio free for your website chat
Related guides
Frequently asked questions
Landbot is a no-code platform for building chatbots and AI agents on websites and WhatsApp. It combines a visual flow builder, AI chats grounded in your own content, templates, and CRM integrations, and it is aimed at marketing and revenue teams.
Yes, partly. The Free plan never expires and includes 100 chats a month, one seat, and the full builder, but no AI chats and web only. Paid plans come with a 14-day trial of everything, and when it ends you move to Free.
On annual billing, Starter is $36, Professional $88, and Professional WA $176 a month. Monthly billing is $45 for Starter and $110 for Professional. Extra chats are $0.05 each and extra AI chats $0.10 each. Business is custom.
WhatsApp needs Professional WA at $176 a month billed annually, which includes one number. Each additional number is $100 a month. Service messages are free for the first 1,000 conversations a month, and marketing, utility, and authentication messages carry Meta’s price plus €0.05 from Landbot.
It is worth it for marketing teams that want a branded lead-capture bot they can build themselves. Users rate it 4.7 on G2 and 4.4 on Capterra. It is harder to justify when you need a support inbox or heavy WhatsApp volume on one flat price.
Yes. AI agents are available from Starter, with 100 AI chats included on Starter, 300 on Professional, and 500 on Professional WA. Extra AI chats cost $0.10 each.
Tidio, ManyChat, and Intercom are the ones we compare most. Tidio suits small and mid-sized teams that want chat, flows, and an AI agent together, ManyChat suits Instagram and Messenger automation, and Intercom suits chat-first support teams.
Tidio is a customer service platform built for small and mid-sized businesses, with AI handling the first line. It puts live chat, email, social channels, WhatsApp, the Lyro AI agent, and chat flows into a single inbox, with a free plan to start.
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