6 Best Social Media Tools You Need To Boost Performance

With 5.4 billion active users worldwide^[0] in 2026, social media now reaches nearly two-thirds of the global population. That scale alone makes it one of the most competitive digital spaces ever created. Every post, comment, reply, and message is fighting for attention in feeds that refresh by the second. 

Let’s face it, doing it all manually is no longer realistic.

The pressure has only increased with the explosion of AI-generated content. In 2025, social platforms were flooded with synthetic videos, images, and captions, raising the bar for speed and consistency^[0]. Creators and brands aren’t just competing with other humans anymore. They’re competing with algorithms and AI-powered workflows that never sleep.

At the same time, people use social media for multiple purposes^[0]. They scroll to be entertained, informed, and inspired. But they also shop and consume news, with one in three users relying on social platforms for news updates. That means every interaction is a potential customer touchpoint or trust-building moment.

Social media tools help teams respond faster and publish smarter to scale the efforts without burning out. Whether you’re managing content or tracking analytics, modern social media tools turn chaos into clarity.

Below, we break down the best social media tools available today, highlighting what each one does best and who it’s built for.

But first, here’s a comparison table for a quick view of the software:

Tool	Free plan?	Best for
Tidio	✅	Multichannel customer service
NapoleonCat	❌	Social CRM
SocialInsider	❌	Social media analytics
SocialBee	❌	Content schedule
Statusbrew	❌	Collaboration features
Planable	✅	Multi-level approval processes

1. Tidio

Ratings: 4.7/5 ⭐️ (based on 1,500+ ratings on G2)

Tidio is a powerful social media customer service tool that helps businesses manage conversations, engage audiences, and respond faster across social channels. It brings messages from multiple platforms together to help teams stay responsive and consistent, no matter where the customers reach out from.

What sets Tidio apart is its strong focus on automation and AI-powered support. With Lyro, Tidio’s conversational AI, you can automatically qualify leads and resolve issues on social media without human intervention. This reduces response times and ensures customers get instant help even outside business hours. Combined with real-time visitor insights and simple automation flows, Tidio helps brands turn social conversations into meaningful customer relationships.

Main features:

• Unified inbox for managing social media messages, live chat, and emails in one place
• AI-powered chatbot (Lyro) for instant replies and automated customer support
• Easy-to-use automation workflows for qualifying leads and answering FAQs
• Real-time visitor data and conversation history for more personalized responses
• Fast setup and intuitive interface, ideal for small and growing teams

Pricing:

• 7-day free trial available
• Free version available
• Starter ($24.17/mo)
• Growth (starts at $49.17/mo)
• Plus (starts at $749/mo)
• Premium (starts at $2999/mo)

Read more: Discover how GameBoost automated customer service and achieved an 86% resolution rate using Tidio. Also, learn how to easily integrate Tidio with your Instagram account.

2. NapoleonCat

Ratings: 4.7/5 ⭐️ (based on 130+ ratings on G2)

NapoleonCat is a social media management tool built to make social media customer service easier. It brings all your comments, messages, and reviews into one place with customer details attached. This way, teams can respond quickly and stay organized. It also cuts out a lot of repetitive work by automatically handling spammy or repeat messages.

The AI Assistant helps to tag sentiment and identify spam comments. And beyond customer communication, NapoleonCat supports content planning and publishing while giving teams clear insights into performance with easy-to-read analytics and automated reports.

Pros:

• Unified social inbox for managing all comments, messages, reviews, and mentions
• Social CRM with customer profiles and conversation history
• Auto-moderation for handling spam comments and reducing manual workload

Cons:

• Limited native integrations compared to some enterprise platforms
• Fewer publishing features compared to tools focused primarily on content calendars

Pricing:

• Standard ($89/mo)
• Pro ($109/mo)
• Expert ($139/mo)
• Enterprise (from $465/mo)

3. Socialinsider

Ratings: 4.6/5 (based on 130+ ratings on G2)

Socialinsider is an advanced social media analytics platform designed to empower marketers and agencies with actionable insights. It connects with major social platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok, turning performance data into intuitive dashboards. By offering deep analytics on content performance and audience behavior, Socialinsider allows users to measure the impact of their strategies and make better-informed decisions.

For social media managers, Socialinsider streamlines the reporting process and enriches campaign planning with historical data, competitor analysis, and visualized trends. Its automated reporting and white-label options are especially useful for agencies handling multiple profiles. This allows them to quickly generate branded reports and extract key learnings to optimize social communications.

Pros:

•  Comprehensive analytics across all major social networks
•  Intuitive, user-friendly dashboards suited for agencies and brands
•  Powerful competitor benchmarking to uncover industry trends

Cons:

•  Learning curve for advanced features
•  Scheduled posts or publishing features are not available

Pricing: 

• Adapt ($89/month)
• Optimize ($129/month)
• Predict ($209/month)
• Enterprise → contact sales team

4. SocialBee

Ratings: 4.8/5 ⭐(based on 470+ ratings on G2)

SocialBee is an AI-powered social media management platform for businesses and agencies that helps to manage engagement and content creation. It also assists in scheduling your content and tracking performance, all from a single system.

The platform offers AI caption and image generation features and a Copilot assistant. With built-in analytics and PDF report creation, SocialBee helps teams understand performance and share insights efficiently. This supports more informed and organized social media workflows.

Pros: 

• Social media calendar view to visualize scheduled content across platforms
• Social inbox to reply to messages, comments, and mentions
• AI-powered content creation for generating captions, images, and social posts

Cons:

• Some features may take time for new users to master
• Compared to specialized analytics platforms, insights may be less granular

Pricing:

• Bootstrap ($29/month)
• Accelerate ($49/month)
• Pro ($99/month)

5. Statusbrew 

Ratings: 4.9/5⭐️ (based on 700+ ratings on G2)

Statusbrew is a modern social media management tool designed for teams handling multiple brands or locations. It offers publishing, engagement, reporting, and social listening in a single interface. Moreover, teams can collaborate on content approvals and analyze performance using 250+ KPIs.

Statusbrew offers capabilities around scheduling, inbox management, and advanced reporting in a modular structure. It’s handy for teams that need workspaces or granular labeling to stay organized. This platform emphasizes operational control as well as automation for fast adoption in multi-brand teams.

Pros:

• Unified inbox for DMs, comments, ad replies, and reviews
• Approval workflows, labels, and rule-based automations
• Over 20 report templates and more than 250 KPIs for detailed analytics

Cons:

• No Google Analytics integration
• Instagram Stories with trending audio must be published manually via mobile reminders

Pricing:

• Lite ($69/mo)
• Standard ($129/mo)
• Premium ($229/mo)
• Enterprise → contact sales team 

6. Planable

Ratings: 4.6/5⭐️ (based on 930+ ratings on G2)

Planable is a social media management tool built for marketing teams that want a clear, visual way to plan content together. It brings scheduling for nine social networks into one spot and lets teams review posts in real time. Everyone can see exactly how a post will look before it goes live, which keeps feedback organized instead of buried in email or chat threads.

The platform’s approval system adapts to different team setups, from solo marketers to agencies with long sign-off chains. You can view content as a calendar, grid, feed, or list, so teams can keep a steady posting rhythm and stick to brand guidelines across channels.

Pros:

• Real-time collaboration for comments and replies
• Multi-level approval workflows that move through editors, managers, and clients
• Cross-platform scheduling to tweak hashtags, captions, and tags for each network

Cons:

• No tools for monitoring brand mentions
• No RSS feed imports

Pricing:

• Free plan available
• Basic ($39/mo/workspace) 
• Pro ($59/mo/workspace)
• Enterprise → contact sales team

Social media tools: key takeaway

If previous year taught us anything, it’s that social media is evolving at machine speed. AI-generated videos already make up a growing share of what people see in their feeds. And some platforms are already experimenting with AI influencers that never sleep or miss a posting schedule.

Another big shift? Social media is becoming infrastructure, not just entertainment. Feeds are turning into search engines, shopping malls, newsrooms, and customer service desks all at once. With more users relying on social platforms for things like product discovery and support, brands that respond slowly or inconsistently risk disappearing from the conversation altogether.

We’re also heading toward a future where real-time engagement matters more than reach. Algorithms increasingly reward fast replies and authentic interactions over raw follower counts. That’s great news for smaller teams, because with the right tools, you don’t need the biggest budget to compete, just the smartest workflows.

In short, the future of social media belongs to brands and creators who work with the algorithms, alongside AI, and through the right tools. The platforms will keep changing, but having the right social media stack means you’ll be ready for whatever shows up in the feed next.