Landbot is a no-code conversational automation platform built primarily for marketing teams and agencies. The software enables users to create sophisticated chatbots for websites, WhatsApp, and Facebook Messenger using a visual drag-and-drop builder.
What sets Landbot apart is its hybrid approach to conversational AI. While many platforms force you to choose between stiff rule-based bots or unpredictable AI systems, Landbot combines the flexibility of GPT-powered language models with the control of structured flows.
However, Landbot isn’t without its drawbacks. The platform’s WhatsApp and AI chat pricing is notably expensive compared to competitors. For businesses planning to scale their WhatsApp presence or rely heavily on AI interactions, there are more suitable alternatives.
So, let’s go through this detailed Landbot review and find out all you need to know about the platform.
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Landbot pros and cons
Before we dive into the specifics of Landbot’s features and functionality, let’s go through the main pros and cons of the platform.
Pros:
- Exceptionally intuitive visual flow builder with drag-and-drop interface
- Powerful AI Agents that blend artificial intelligence with structured control
- Multichannel deployment across web, WhatsApp, and Facebook Messenger
- Built-in live chat with seamless bot-to-human handoff
- Ability to create full conversational landing pages, not just chat widgets
- Real-time preview in both desktop and mobile views
- WhatsApp broadcast capabilities with message templates
- Reusable Bricks feature for efficient flow management
Cons:
- WhatsApp pricing significantly more expensive than competitors
- High AI chat pricing per conversation
- Limited segmentation options and no tagging system for web and Messenger bots
- No marketing capabilities on Facebook Messenger
- Analytics dashboard is basic compared to enterprise-level competitors
Read more: Check out the best WhatsApp chatbot tools available on the market today.
Landbot pricing and value for money
Landbot offers a tiered pricing structure that starts with a genuinely useful free plan and scales up to accommodate growing businesses.
Here are Landbot pricing plans:
- Free forever plan: includes 100 chats per month and one user seat
- Starter plan (begins at $46/month): includes 500 chats, 100 AI-powered chats, two user seats, access to AI Agents, and expanded integrations
- Pro plan (starts at $105/month): unlocks all of Landbot’s features, including custom branding for website widget
- WhatsApp functionality (starts at $233/month): includes 2,500 chats and 500 AI chats
Additional costs include:
- Extra user seats at $22 each
- Additional chats at $0.06 per conversation
- Extra AI chats cost $1.11 each
Landbot doesn’t offer a traditional free trial beyond its free forever plan, nor does it provide a money-back guarantee. This means you’ll need to rely on the free tier to evaluate the platform before upgrading.
Read more: Learn all about chatbot pricing with a breakdown of different subscription plans and cost-benefit analysis.
Landbot key features and functionality
Landbot packs an impressive range of features designed to make conversational experiences both powerful and easy to build. Here are the main ones:
Visual flow builder
Landbot provides an intuitive canvas where you design conversations by dragging and dropping blocks. Each block represents a specific action, whether that’s sending a message or asking a question. And all you have to do is simply draw arrows between blocks to create the conversational path.
What truly elevates this builder above competitors is the thoughtful user experience details. Keyboard shortcuts like Ctrl+Z for undo and Ctrl+A to select all blocks make editing flows feel as natural as working in a document editor. Moreover, the instant preview function displays your chatbot in both desktop and mobile views simultaneously to catch any formatting issues before deployment.
Did you know that…
Tidio offers an easy-to-use, drag-and-drop chat flow builder, so even users with no experience can create their virtual assistants. You can use these to engage visitors, collect leads for your campaigns, and more. In fact, Procosmet’s lead generation increased by 500% after installing Tidio’s bots.
AI agents
Landbot recently launched AI agents, marking a significant evolution from its older AI assistants. This new approach combines the raw power of GPT-based large language models with the structured control of rule-based flows. So, instead of letting AI run wild and potentially provide incorrect information, you define clear operational boundaries for the AI to work within.
To set up an AI agent you need to upload knowledge sources, like your website content or uploaded documents. This provides base instructions that define the AI’s goal and personality. And you can also establish exit conditions that determine when the AI should hand control back to your rule-based flow.
Did you know that…
Lyro AI has one of the highest resolution rates on the market. And companies like The Novelry already automate 86% of customer service questions using this software.
Multichannel deployment
Landbot operates across three key channels, each offering different deployment formats to meet customers wherever they prefer to engage.
For web deployment, you can implement Landbot as a classic live chat widget or as a full-screen conversational landing page that replaces traditional forms entirely. WhatsApp and Facebook Messenger integrations extend Landbot’s reach to the world’s most popular messaging platforms. The WhatsApp integration is particularly robust, leveraging the official WhatsApp Business API to enable marketing campaigns and customer support automation at scale.
However, it’s worth noting that while Landbot supports Facebook Messenger, it doesn’t offer the marketing capabilities available on some competitor platforms.
Did you know that…
Tidio connects with your website, social media channels, email, and more. You can use it to communicate with your audience wherever they are. Using Tidio, Your KAYA offers a unified omnichannel experience by managing all customer interactions on a single platform.
Conditional logic and flow control
Landbot’s condition blocks make it easy to set up scenarios like “IF the user’s budget is over $1,000, THEN send them to the premium sales flow; OTHERWISE send them to the standard package flow.” These conditions can evaluate any field in your system, compare values, and check for specific keywords.
Beyond basic conditions, Landbot offers advanced flow control elements that let you fine-tune the conversation journey. You can send users to entirely different chatbot flows or A/B test different conversation paths by randomly distributing users between variations. And developers can even run custom JavaScript within the chatbot, opening possibilities for complex calculations or custom API interactions.
Did you know that…
Tidio also uses conditional logic to control the flow of the conversation in the chat flows. And this provides users with the help they need or saves carts from being abandoned. An eyewear platform, eye-oo, used Tidio to boost revenue by €177K while decreasing the waiting times by 86%.
Built-in live chat
Landbot includes native live chat functionality and provides a seamless handoff experience from the bot to a human representative. This happens when the chatbot reaches its limits or a user requests human assistance. Once the conversation transfers to a live agent, they can see the entire conversation history and access all collected data.
The live chat system includes auto-assignment rules that automatically route tickets to available agents based on criteria you define. You can distribute chats evenly across your team or assign specific conversation types to specialized agents. The unified inbox shows all conversations regardless of channel, and agents can even manage live chats through the mobile app, enabling support on the go.
Did you know that…
Tidio offers live chat in all of the packages. You can embed it on your site and chat with customers in real time or track their behavior to step in when they need your support. This can lead to increased conversions and decreased cart abandonment rates, just like Ad hoc Atelier experienced.
Analytics and flow tracking
The main analytics dashboard displays high-level statistics, including active and new chats as well as conversation volume trends over time. You can also view a comprehensive list of all users who have interacted with your chatbot, along with their characteristics and the custom field data collected during conversations.
The flow analytics feature visualizes exactly how users navigate through your chatbot. For each block in your conversation, you can see how many users reached that point, what responses they provided, and where they dropped off. This helps you identify patterns or issues to optimize question phrasing and adjust conversation logic based on real user behavior rather than assumptions.
Did you know that…
You can see reports on how your chatbots are doing, as well as the performance of your customer service agents on Tidio’s Analytics dashboard. This helps to view gaps in support to boost efficiency. And this is where Monster Tires saw that the representatives regained 30% of their time after the company switched to Tidio.
Templates and rapid deployment
Landbot offers 66 pre-built templates covering common use cases like lead generation, appointment booking, customer support, feedback collection, and more. These chatbot templates provide a significant head start, especially for users new to conversational design. So, rather than staring at a blank canvas, you can select a template and then customize it to fit your specific brand voice.
Beyond using Landbot’s library, you can create your own custom templates and share them with team members or clients. This feature proves invaluable for agencies that manage multiple client accounts or enterprises that deploy similar chatbots across departments.
Did you know that…
Tidio offers a variety of templates for different scenarios to help you build your chatbot quickly and easily. This way, you can start achieving great results in no time. Just like Pastreez which reached a 70% conversion rate on customer inquiries after installing Tidio.
User experience and interface
Landbot’s user interface reflects a design philosophy that prioritizes clarity and intuitiveness over feature density. When it comes to navigation, the entire platform is logical and consistent. Overall, Landbot demonstrates that powerful automation tools don’t need to sacrifice user experience for functionality.
Setup and customization
Getting started with Landbot requires minimal technical knowledge, as the onboarding process walks new users through creating their first bot. For website deployment, you simply copy a JavaScript snippet and paste it into your website’s code, or use one of the available platform-specific plugins. WhatsApp setup is a bit trickier as it involves connecting your WhatsApp Business account through Facebook’s official API process, but Landbot guides you through it step-by-step.
Customization options are extensive across multiple areas. For website widgets, you can adjust colors, positioning, button styles, welcome messages, and even animation behaviors. The conversation design itself offers limitless customization through the flow builder, where you control every message, question, and logic branch. Pro plan users also gain access to custom branding options.
Integrations and compatibility
Landbot offers 15 native integrations, including essential business tools like Google Sheets, HubSpot, Mailchimp, Stripe, and Slack. These integrations work through simple point-and-click configuration, typically requiring only authentication and field mapping.
For the vast middle ground of applications without native integration, Landbot connects seamlessly with both Zapier and Make, which opens access to thousands of additional apps. On top of that, developers and technical teams gain access to comprehensive API documentation, webhooks, and an SDK. This technical extensibility means Landbot can integrate into complex enterprise architectures.
And the platform demonstrates excellent compatibility across deployment environments. Website integrations work across all modern browsers and are fully responsive. The JavaScript implementation is lightweight and designed not to impact page load times significantly. For messaging platforms, Landbot leverages official APIs to ensure reliable delivery and compliance with platform guidelines. Last but not least, the mobile app is available on both iOS and Android.
Performance and reliability
Response times within conversations are nearly instantaneous for standard rule-based flows. On the other hand, AI agent responses naturally take slightly longer due to the GPT processing time, typically ranging from two to five seconds depending on query complexity.
Website widget loading is small and loads asynchronously, meaning it doesn’t block your page from rendering or significantly impact overall page speed scores. Once loaded, the widget appears smoothly without causing layout shifts or visual jumps that disrupt user experience.
User reviews and community discussions reveal generally positive reliability experiences, with uptime appearing to be strong. That said, like any cloud-based platform, occasional hiccups have been reported, particularly around specific integration points or during major feature rollouts.
Customer support and documentation
Landbot’s customer support varies in accessibility based on your subscription tier. All users gain access to the comprehensive knowledge base, which contains hundreds of articles covering everything from basic setup to advanced flow-building techniques.
Email and chat support are available to paying customers, with response times and priority varying by plan level. Based on user reviews, support quality is generally strong, with knowledgeable team members who understand the platform and provide actionable solutions rather than generic troubleshooting. Enterprise and Business plan customers receive priority support with faster response times and access to dedicated success managers.
One area where Landbot could improve is phone support availability. Landbot primarily operates through digital channels.
Landbot alternatives and competitors
If Landbot doesn’t seem like the right solution for your business, here are the top alternatives you should consider:
- Tidio: an all-in-one customer communication platform that bundles live chat, chatbots, and a help desk ticketing system into a single interface. It excels in its simplicity and affordability while also offering powerful AI.
- ManyChat: focuses on Instagram and Facebook Messenger automation. It provides tools specifically optimized for social media marketing on these platforms, including automating comment replies, creating story mention workflows, and more.
- Intercom: a comprehensive customer engagement platform targeting enterprise B2B companies. It excels in its sophisticated customer data platform, advanced segmentation capabilities, and extensive analytics.
Final verdict and recommendation
Landbot represents an excellent choice for marketing teams and agencies seeking to implement conversational automation, but don’t have the technical expertise or the enterprise budgets. The platform helps businesses generate leads and create engaging experiences that replace static forms.
However, businesses planning extensive WhatsApp automation should carefully evaluate whether Landbot’s premium WhatsApp pricing aligns with their budget. Similarly, if AI-powered conversations are central to your strategy, the platform might not be the right choice for you.
Tidio combines an easy-to-use interface with powerful AI. It helps businesses automate responses and understand customer intent in real time. With Tidio, you get the perfect blend of simplicity and intelligence to boost conversions while scaling your customer service effortlessly.
FAQ
Tidio is an all-in-one customer service platform that combines live chat, chatbots, and AI tools to help businesses communicate with customers in real time. It enables support and sales teams to automate responses and improve customer satisfaction from an easy-to-use dashboard.
Tidio excels as an all-in-one communication platform with strong ecommerce integrations, simple automations, and strong AI capabilities. Landbot provides a more powerful visual flow builder that handles complex multi-step conversations more effectively.
Yes, Landbot offers extensive integration capabilities through multiple methods. The platform provides native integrations with popular tools, including HubSpot and Salesforce. It also connects with both Zapier and Make, as well as offers APIs to extend access to thousands of additional apps.
Traditional rule-based chatbots follow rigid, predefined paths and can only respond to specific keywords or button clicks they were programmed to recognize. Landbot’s AI Agents use GPT-powered language models to understand natural language and user intent. This allows them to handle unexpected questions flexibly.
Landbot’s WhatsApp pricing starts at $233 per month and includes 2,500 chats with 500 AI chats. This is significantly more expensive than many competitors. So, while Landbot uses the official WhatsApp Business API and provides robust capabilities, the premium pricing may be difficult to justify for businesses where WhatsApp is their primary or exclusive channel.
With Landbot’s template library and intuitive builder, most users can deploy a basic working chatbot within 30 minutes to an hour, even without prior chatbot experience.
