If you’re an online business owner, know this – chatbots are doing their part in marketing, sales, and customer service.
And yes, customers like them a lot. Why?
Because they make business more accessible, personalised, and reactive to customers’ personal needs. It’s a win-win situation for both sides, as chatbots help you with conversion and increase your sales.
But that’s not all. Building your own chatbot is also as easy as connecting the dots (literally). If you’d like to dig a little deeper, you can check out all the actions a chatbot may follow and download the free Tidio Chatbots Cheat Sheet.
Read on to find the best chatbot examples you can use to enhance your business.
How can chatbots boost your online business?
What is a chatbot? To put it simply – a chatbot is a script that performs a specific action in response to a specific event, e.g. offer a discount when your customer abandons their cart.
Chatbots are often an addition to a live chat solution, where they simulate a conversation basing on a pre-set rules.
How do customers feel about chatbots? According to Point Source Global Chatbot Report, 49% of consumers are willing to shop more frequently and 34% will spend more when chatbots are present. So yeah, customers are getting more comfortable with this technology.
Why should you consider using chatbots for your business? Because they provide a lot of benefits in terms of customer service, marketing, and sales:
- Help increase sales and conversion;
- Save a lot of time (for both customers and business owners);
- Make your customer service faster, more efficient, and accessible;
- Personalise the communication;
- Provide great customer experience;
- Generate new leads.
How do chatbots help with all that, exactly? Check out the best chatbot examples for growing your marketing and sales.
Best chatbot examples you probably haven’t tried yet
Before we get to chatbot examples, let’s say a few words about the chatbot types out there.
Chatbots can be categorised in many ways, but the two most common categories are scripted chatbots and learning chatbots.
The described chatbot examples will be based on pre-set conversation rules, because we consider scripted chatbots as an easier (no coding skills required), faster (you set it up in a few minutes), and less expensive tool for a small business. All that it takes is to register with a chatbot platform (like Tidio Chatbots) and integrate it with your website. It’s as simple as that.
Are you ready? Let’s roll!
Check out our list of the best chatbot examples for an online business!
Abandoned cart recovery – don’t let your customer walk away without buying!
This is one of the most important chatbots for e-commerce, as it solves one of the biggest concerns of store owners – abandoned carts.
Your customer adds products to their cart but doesn’t proceed to checkout. You can engage them with a message, ask them a question, and offer a discount.
Benefit: you increase your conversion rate by reducing the abandoned cart rate, and you help your customer make up their mind. Even if they won’t buy – at least you’ll get feedback on how to improve your store.
Stop visitor from leaving the website
Visitors who want to leave your website can be engaged the same as customers abandoning their carts. This is especially useful for service companies – instead of recovering a cart, you connect with the visitor, ask them some questions, and generate a lead.
Benefit: You get a lead, or at least feedback – and a great chance to engage the customer once more.
Greet your visitors to draw their attention and make things personal
The customer enters your store for the first time and receives a welcome message. Isn’t that cool? And if they’re a returning visitor, you can even greet them with their name, or offer a discount to improve your chances of selling.
And that’s not all – if your business is international, you can even greet visitors in multiple languages, depending on their nationality!
What’s the point of doing this?
Benefit: It might not seem important, but personalisation does help with sales. Epsilon Marketing research suggests that customers who have had personalised customer experience are 80% more likely to convert! Doing these little things make your customer feel better; greeting them or using their name are great ways to provide unique customer experience.
Save lots of time by letting a chatbot answer customers’ questions
Imagine that a customer wants to ask some simple and common questions. You’ve already answered these, like, one hundred times. You could probably spend that time more efficiently. There’s a way.
You can save a lot of time by using pre-set answers to the FAQ (frequently asked questions). Your client chooses their question from a list in your live chat widget, and gets an instant answer.
Benefit: You save a lot of time by setting answers just once, and the customer saves their time as well because they don’t have to wait for a response – your chatbot replies instantly.
Save even more time with a delivery chatbot
Our research says that 11,5% of customers’ questions are about delivery status. You can save lots of time for yourself and your customer by using this chatbot – a client can type in the shipping number or an e-mail to get an immediate answer.
Benefit: Your customer gets a quick reply, and you save time by letting the chatbot do the work.
Let your customer know when operators are busy
Your customer wants to talk to a live operator, but there’s no operator available for some reason (e.g. they took a break – customer service agents are human beings, too!).
The chatbot will send a message of your choosing to a customer – saying, for instance, that an operator will be back in a moment. If you don’t want to keep your customer waiting, you can allow them to leave their phone number or e-mail for further contact.
Benefit: You make your customer feel cared for, and you offer them a choice – they can wait, or leave their contact information. You don’t lose your client, and you don’t make them angry by not responding. And that’s important in customer service – according to the PricewaterhouseCoopers report, 80% of customers consider speed to be the most relevant factor of customer service.
Generate a lead when you’re offline
One of the best chatbot uses is setting it up for collecting contact information (leads). You can set it up for when you’re offline – your customer can leave their question and order a phone call (or an e-mail). Chatbots can generate leads 24/7!
Benefit: You get a lead regardless if you’re online or not. You can convert that lead into a customer later.
Tag a customer for extra personalisation
You can tag a customer who has viewed a specific URL or performed a specific action. What’s the point of doing that?
Tagging can be used to put that specific customer into a category, and provide unique customer service depending on their behaviour. For example: you have a client who bought products for a lot of money – you can tag that customer with a “VIP” tag, and see this tag in a live tracking tool (a feature that shows all your website’s visitors), and treat that customer like a BOSS!
Benefit: Even more personalisation – your customers get tagged automatically, and thanks to that, you can personalise customer service and sales communication. Customers love that!
Inform about a discount or sale
Another chatbot example worth considering is one offering discounts. It can be triggered under many circumstances: when a customer visits a specific URL, revisits the site, abandons their cart, reads a blog post, or even visits on a specific day of the week! The sky’s the limit!
Why is it worth to offer a discount or inform about a sale? In this Epsilon Marketing study, 31% of consumers have responded that receiving a discount (or anything that helped save some money) was their favourite way to make them feel like a VIP. Offering coupons and discounts is an excellent way to increase your sales, and another great example of using chatbots.
Benefit: Your customers love sales and discounts – with a chatbot, you can make sure that the customer gets what they desire. And it’s a win-win situation because you get a sales boost!
Best chatbot examples for business: conclusion
Chatbots can offer great value to online businesses: they improve customer service, provide unique customer experience, save a lot of your time, and increase your sales.
Customers are becoming increasingly aware of chatbots – research suggests that 49% of customers are already willing to shop more frequently when chatbots are present.
There’s not much to lose, and certainly a lot to gain. Trying to use new technologies can be a huge asset in getting ahead of your competitors – and that’s exactly why we recommend you give it a shot.
How to start using chatbots? No coding skills required – all you have to do is register with a chatbot platform.
Let’s grow your business together!