What’s the point of having the traffic when no one’s buying anything? It’s pretty common that ecommerce store owners complain about getting traffic with a really low conversion rate (or no sales at all). Check out our video with some quick tips to convert more traffic into sales on your ecommerce store!
The most important thing to increase your ecommerce sales is learning why no one is buying anything. There may be a few reasons. Go over our list of things worth checking.
1. Verify the targeting
What kind of people you’re targeting with your ads? It could be that your audience is too broad, or the ads are displayed to the wrong audience (it’s not likely that you’ll sell a hair comb to someone who’s bald, right?).
The product or service you’re offering must comply with your audience’s interests. It’s best to build a buyer persona, which includes information like:
- Relationship status
Another thing worth trying is narrowing down the targeting, and performing some A/B tests (e.g. with Facebook Ads).
Doing so will help you to target the right audience, and in the process – improve your sales.
2. Analyse the traffic
You can use a variety of free tools that’ll help you to get a better understanding of your audience, and improve conversion. For example, you can use Google Analytics to check which step of your sales funnel fails.
Another great tool worth mentioning is Hotjar. It allows you to record a visitor’s behaviour on the website – you’ll know exactly what makes your customers bounce.
For example, let’s assume that customers are dropping off during checkout. With the help of Hotjar’s recording, you know what to fix, because you’ve noticed that customers have an issue with the checkout button.
3. Present well
No one would check into a 5-star hotel if the lobby were dirty, right? The same goes for online shopping – great design is what helps to make a KILLER first impression.
Create a logical and intuitive page structure. Make sure that your products are categorised logically. And make sure that your website is available to mobile devices!
4. Sell with the product descriptions
Even if your products are decent, it doesn’t mean that visitors are gonna buy anything. It’s your job to convince them!
Make sure that your products don’t run with a generic description and product specification. It’s not just about convincing the client, it’s also about getting a good position in Google, and getting organic traffic from it.
Put some time and effort into creating colourful descriptions that get customers excited. And remember about high-quality pictures!
5. Show trust signals
Trust signals are those little things which tell the customers that you’re a trustworthy business partner. You can use customer reviews, badges verifying the safety of your payment portal, or “about us” page to tell your story and get customers emotionally invested.
Remember not to overdo it with intrusive pop-ups – it looks shady, and it’ll only annoy your visitors, instead of increasing your sales.
6. Provide amazing customer support
Great customer support is an important factor in terms of growing your sales – according to the PwC report, more than 1/3 of US consumers would walk away from the brand after ONE bad customer experience. That’s why you want to make your customer service fast, pleasant and convenient.
For an online business, it’s worth to use a live chat and chatbots – they’re accessible, efficient, and allow you to address questions and concerns in real time. They react to a wide range of events, based on the visitors’ behaviour – e. g. engage your customers when they abandon their carts and ask them why they’ve done that or offer them a discount. Your customers can switch to a live operator as well, whenever they feel like it.
Let’s grow your business together!