Traffic, but No Sales? 6 Steps to Increase Sales on Your Website

Piotr Zolnowski
Piotr Zolnowski · Updated

What’s the point of having the traffic when no one’s buying anything? It’s pretty common that eCommerce store owners complain about getting traffic with a really low conversion rate (or no sales at all). Check out our video! Learn quick tips to convert more traffic into sales on your eCommerce store and reduce eCommerce’s return rates!

How to Sell Online with a Low-Traffic Website

The most important thing to increase your eCommerce sales is learning why no one is buying anything. There may be a few reasons. Go over our list of things worth checking.

Turn your website visitors into delighted customers.

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How to Increase Sales in 6 Steps

1. Verify the Targeting

What kind of people you’re targeting with your ads? It could be that your audience is too broad, or the ads are displayed to the wrong audience (it’s not likely that you’ll sell a hair comb to someone who’s bald, right?).

The product or service you’re offering must comply with your audience’s interests. It’s best to build a buyer persona, which includes information like:

  • Age
  • Location
  • Relationship status
  • Occupation
  • Interests

Another thing worth trying is narrowing down the targeting, and performing some A/B tests (e.g. with Facebook Ads).

Doing so will help you to target the right audience, and in the process – improve your sales.

2. Analyze the Traffic

You can use a variety of free tools that’ll help you to get a better understanding of your audience, and improve conversion. For example, you can use Google Analytics to check which step of your sales funnel fails.

Another great tool worth mentioning is Hotjar. It allows you to record a visitor’s behavior on the website – you’ll know exactly what makes your customers bounce.

Persona to analyze traffic

For example, let’s assume that customers are dropping off during checkout. With the help of Hotjar’s recording, you know what to fix, because you’ve noticed that customers have an issue with the checkout button.

3. Present Well

No one would check into a 5-star hotel if the lobby were dirty, right? The same goes for online shopping – great design is what helps to make a KILLER first impression.

Create a logical and intuitive page structure. Make sure that your products are categorized logically. And make sure that your website is available to mobile devices!

4. Sell with the Product Descriptions

Even if your products are decent, it doesn’t mean that visitors are gonna buy anything. It’s your job to convince them!

Make sure that your products don’t run with a generic description and product specification. It’s not just about convincing the client, it’s also about getting a good position in Google, and getting organic traffic from it.

Put some time and effort into creating colorful descriptions that get customers excited. And remember about high-quality pictures!

5. Show Trust Signals

Trust signals are those little things that tell the customers that you’re a trustworthy business partner. You can use customer reviews, badges verifying the safety of your payment portal, or “about us” page to tell your story and get customers emotionally invested.

You should always start with providing an excellent app’s quality, as well as top-notch customer service.

7 Tips to Get Good App Reviews with Great Customer Service

Remember not to overdo it with intrusive pop-ups – it looks shady, and it’ll only annoy your visitors, instead of increasing your sales.

6. Provide Amazing Customer Support

Great customer support is an important factor in terms of growing your sales – according to the PwC report, more than 1/3 of US consumers would walk away from the brand after ONE bad customer experience. That’s why you want to make your customer service fast, pleasant, and convenient.

For an online business, it’s worth using a live chat and chatbots – they’re accessible, efficient, and allow you to address questions and concerns in real-time. They react to a wide range of events, based on the visitors’ behavior – e. g. engage your customers when they abandon their carts and ask them why they’ve done that or offer them a discount. Your customers can switch to a live operator as well, whenever they feel like it.  

With these tips, you can convert more traffic to boost your eCommerce sales. If you’re new to the subject, check out our articles on “what is live chat” and “what is a chatbot.”

If your website is based on WordPress, have a look at our selection and reviews of the 10 best WordPress live chat solutions.

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Piotr Zolnowski
Piotr Zolnowski

Piotr is your friendly-neighbourhood Content Marketer. He’s in love with online marketing and e-commerce; besides content production, he’s a big fan of sports (especially martial arts) and laughing out loud.