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Who Are Biggest Shopify Competitors? Best Alternatives in 2024 [Market Share]

by Beata Stefanowicz·Updated
shopify alternatives cover image

Shopify has great features for ecommerce brands. But it also has some drawbacks that can drive users away from it.

And that’s what’s probably bringing you here, isn’t it?

Maybe the pricing didn’t match your budget. Or you didn’t find the features you were looking for. Or customer support wasn’t the best. 

Whatever the reason was—you’re now looking for a Shopify alternative.

And this is the right place for you!

So, let’s compare the top Shopify alternatives with pros, cons, and pricing to choose the right one for your ecommerce business.

In this article:

Discover how ADT Security boosted sales with Tidio

Do you want to discover more about Shopify? Check out these articles:


Let’s introduce Shopify first and look at some of the reasons you might be searching for an alternative.

What is Shopify?

Shopify is a cloud-based ecommerce platform that allows you to build and manage an online store. It’s user-friendly and rich in ecommerce features, helping brands of all sizes to grow their business. Moreover, merchants can use Shopify to run their ecommerce store from their website, brick-and-mortar location, social media channels, and more. 

Shopify has a rating of 4.4⭐️ with over 4,100 reviews on G2, and a market share of 29% when it comes to ecommerce software in the US. The four Shopify biggest competitors are WooCommerce, Wix, SquareSpace, and Ecwid. 

Shopify offers 4 plans on the standard version and one Shopify Plus version for enterprise-level companies. The prices of these plans are:

  • Starter ($5/month)
  • Basic ($29/month)
  • Shopify ($79/month)
  • Advanced ($299/month)
  • Shopify Plus (starting at $2,000/month)

The main differences between Shopify and Shopify Plus include the number of features, the amount of support, and the pricing.  

Why look for an alternative to Shopify?

Some of the Shopify disadvantages include high pricing, limits on customization, and restrictions on the number of staff. On top of plan prices, Shopify users also pay translation fees if they choose to use additional payment processors to the Shopify payments solution.

Read more: Learn the full picture of Shopify pricing and fees and check out some of the best Shopify stores for inspiration.

Have one of these reasons put you off? Or did you find another Shopify con that made the platform not a good fit for your business? Whatever it was—you need an alternative.


Let’s move on to the section you came here for—who are Shopify’s competitors?

Shopify competitors & alternatives

There are over 300 ecommerce platforms listed on G2 alone. That’s a lot to go through, and most of them are not even worth your while. Instead of spending hours upon hours of your days searching the net for the best solution, check out the 12 top companies like Shopify we hand-picked for you after a thorough research.

Here’s a comparison table of Shopify alternatives:

PlatformRatingFree plan/trialBest for
Ecwid4.8/5 ⭐️ (265+ reviews)Existing websites
WooCommerce4.4/5 ⭐️ (1,000+ reviews)WordPress users
PrestaShop4.3/5 ⭐️ (135+ reviews)Start-ups 
Wix4.2/5 ⭐️ (1,520+ reviews)Business websites
BigCommerce4.2/5 ⭐️ (435+ reviews)Free trial onlySEO
Square Ecommerce4.2/5 ⭐️ (435+ reviews)Restaurants 
OpenCart4.3/5 ⭐️ (100 reviews)Small businesses
Shopware4.4/5 ⭐️ (50+ reviews)Omnichannel sales
Magento Commerce4/5 ⭐️ (485+ reviews)Enterprise-level businesses
Sellfy3.9/5 ⭐️ (45+ reviews)Digital content creators
Shift4Shop3.8/5 ⭐️ (30+ reviews)Variety of payment methods
BigCarteln/a Creative professionals

Discover how ADT Security boosted sales with Tidio


Let’s have an in-depth look at each of the Shopify top competitors with pros, cons, and pricing comparisons.

1. Ecwid

ecwid shopify alternative

Rating: 4.8/5 ⭐️ (265+ reviews)

The main difference between Ecwid and Shopify is their purpose. Namely, Ecwid stands for “ecommerce widget” which means that it’s a plugin used to turn an existing website into an ecommerce site. Shopify, on the other hand, is a website builder that enables you to create a fully-hosted online store from scratch. 

So, if you already have a website that you’re happy with, this Shopify competitor may be one of the best choices for your ecommerce plan. Ecwid also offers many payment options including Stripe, Amazon Pay, and PayPal.


  • No transaction fees
  • Higher digital product upload 
  • Social media selling and marketplaces, such as eBay, supported


  • Doesn’t calculate shipping rates automatically
  • Limits on the number of products
  • POS (points of sale) only available through third-party apps


  • Free plan available
  • Venture ($15/mo)
  • Business ($35/mo)
  • Unlimited ($99/mo)

Example of a store built with Ecwid: Grab

example of shop on ecwid

Read more: Check out the Ecwid vs Shopify comparison for a more in-depth look at each element of the platforms.

2. WooCommerce

woocommerce landing page

Rating: 4.4/5 ⭐️ (1,000+ reviews)

Just like Ecwid, WooCommerce is a plugin and not a full-fledged platform. But this doesn’t stop WooCommerce from being an ecommerce giant. It’s powered by WordPress, which is the most popular content management system (CMS) on the market, hosting over 35,800 live sites

This free Shopify alternative is scalable and flexible, with limitless customization available to the user, and super convenient for starting a dropshipping business. It’s a great choice for users of WordPress websites, those with a DIY spirit, and a little bit of technical skills. What’s more, it doesn’t have a paid plan, it’s completely free!


  • Over 50,000 integrations and plugins
  • WordPress based
  • Scalable to your business needs


  • Only one pre-designed theme available to customize
  • Security features must be sourced
  • More technical than Shopify


  • Free to use

Example of a store built with WooCommerce: Tipi

Example of a store built with WooCommerce

Read more: Compare WooCommerce and Shopify to see which one works best for you.

3. PrestaShop

prestashop landing page

Rating: 4.3/5 ⭐️ (135+ reviews)

PrestaShop lets you personalize your ecommerce website just the way you want it. You can manage product catalogs, orders, credit card payments, shipping, and your customer databases, all from one place. 

This is one of the free alternatives to Shopify that helps you scale your business by launching marketing campaigns to reach more of your desired customers. It also aids you in growing internationally with multilanguage stores and a variety of currencies.


  • Regular updates to the software
  • Range of modules to enhance your ecommerce store
  • Highly customizable


  • Low support of themes
  • Only basic reports available
  • Slow at times and can disconnect from the network 


  • Free to use

Example of a store built with PrestaShop: Pylones

Example of a store built with PrestaShop

Read more: Learn how easy it is to install Tidio on your PrestaShop ecommerce store and start increasing sales.

4. Wix

wix landing page

Rating: 4.2/5 ⭐️ (1,520+ reviews)

This is one of the websites like Shopify with one exception. Wix is primarily designed for web hosting and building different types of websites which includes online stores, but it’s not limited to them. It allows you to create, launch and manage your business website. 

Wix is cloud-based and offers SEO tools to help you make your site a success. This Shopify competitor also provides features for starting a blog and building an online presence.


  • Free domain on all pricing plans
  • Free SSL certificate, PCI-compliant, built-in security measures 
  • No transaction fees on third-party payment providers


  • Only basic cart and shipping functions
  • No advanced reporting
  • POS only available in the US only and only with Wix hardware 


  • Free plan available
  • Connect Domain ($5.50/month)
  • Combo ($10/month)
  • Unlimited ($17/month)
  • Business Basic ($20/month)
  • VIP ($29/month)
  • Business Unlimited ($30/month)
  • Business VIP ($44/month)

Example of a store built with Wix: Evolve Clothing

Example of a store built with Wix

Read more: Discover whether Wix or Shopify is better for your ecommerce store.

5. BigCommerce

bigcommerce langing page

Rating: 4.2/5 ⭐️ (435+ reviews)

BigCommerce is a leading SaaS hosted solution for businesses of different sizes. It empowers store owners to build an online presence by providing a website builder and functionalities for managing online stores. 

This alternative to Shopify lets you easily customize your ecommerce store and improve its performance by engaging your website visitors with beautiful design.


  • Search engine optimization available with fully customizable URL slugs and other features
  • Variety of themes with different styles 
  • Built-in blog 


  • Not many dropshipping options available
  • Slower load time than Shopify
  • Mobile app needs improvements


  • Free 15-day trial
  • Standard ($29.95/mo)
  • Plus ($79.95/mo)
  • Pro ($299.95/mo)
  • Enterprise → contact sales for custom pricing

Example of a store built with BigCommerce: Ted Baker

Example of a store built with BigCommerce

Read more: Compare BigCommerce vs Shopify pricing, features, and more.

6. Square Ecommerce

square commerce landing page

Rating: 4.2/5 ⭐️ (435+ reviews)

Square ecommerce, formerly known as Weebly, is a simple website editor. It has many ready-to-use templates that are responsive for all types of devices. 

This is one of the best Shopify alternatives that offer a variety of services for your business. Whether you’re launching a new site, want to enable online orders for your restaurant, or sell on social media, Square ecommerce has capabilities that will help you grow your brand.


  • Integrates with Square POS 
  • Easy to use for the customers 
  • Variety of businesses supported including restaurants, selling on social media, and retail


  • Can be a little clunky at times 
  • Difficult to customize and navigate
  • The published site sometimes doesn’t look like it did in the editor


  • Free plan available (+processing rate of 2.9% + 30¢ per transaction)
  • Plus ($29+/month + processing fees)
  • Premium → contact sales for custom pricing

Example of a store built with Square Ecommerce: Parlour

Example of a store built with Square Ecommerce

Did you know that …

Nasdaq predicts that about 95% of all purchases will be made online by 2040. This is an increase from about 19% in 2021.

7. OpenCart

opencart landing page

Rating: 4.3/5 ⭐️ (100 reviews)

OpenCart is one of the free Shopify alternatives, ideal for start-ups and small businesses. It’s an open-source, transparent platform with free downloads and updates. 

It offers an in-built SEO, a variety of extensions, and a selection of over 13,000 modules on the marketplace to expand your store’s functionality. This free alternative to Shopify provides a variety of payment gateways and shipping methods, so you can easily manage your products, tax rules, and more.


  • Very reliable
  • User community and plenty of documentation
  • Comprehensive suite of tools and extensions


  • Some users say the customer support is unresponsive
  • Steep learning curve 
  • Time-consuming integrations


  • Free to use

Example of a store built with OpenCart: Jovani

Example of a store built with OpenCart

Did you know that …

Only about 2% of visits to ecommerce sites convert into purchases in the US. This means that even though the number of digital shoppers increases steeply, the conversion rates from a visitor to a customer are not that high.

8. Shopware

shopware landing page

Rating: 4.4/5 ⭐️ (50+ reviews)

This list of ecommerce solutions like Shopify wouldn’t be complete without Shopware. This drag-and-drop website builder offers complete freedom of customization and automation of your business operations. 

It enables you to operate various sales channels from one platform and target your customers more effectively. It also helps you engage and interact with your website visitors via co-browsing and guided video shopping experience.


  • Easy to operate a variety of sales channels from one platform
  • Good customer service
  • Multiple domains on one backend available


  • Some plugins are not compatible with each other
  • Slow import speed
  • Not suitable for B2B companies


  • Free version available
  • Rise ($600/month)
  • Evolve → contact sales for custom pricing
  • Beyond → contact sales for custom pricing

Example of a store built with Shopware: Haribo

Example of a store built with Shopware

Read more: Learn key information about Shopware ecommerce including pricing, features, and how to get started with the platform.

Discover how ADT Security boosted sales with Tidio

9. Magento Commerce

magento commerce landing page

Rating: 4/5 ⭐️ (485+ reviews)

If you’re looking for a Shopify Plus alternative—this is it!

Adobe Commerce is an enterprise version of the free Magento Open-Source. Business owners can sell unlimited products and build multichannel shopping experiences for their B2B and B2C clients on a single platform. 

It offers AI analytics, automation of back-end workflows, as well as inventory and sales management. But, keep in mind that you need some coding knowledge or hire a developer to make the most out of this platform.


  • Built-in functionalities for SEO, including changing URLs structure
  • Features for inventory management 
  • Supports 150 payment gateway options 


  • Requires technical know-how to set up and run
  • Apps can be buggy
  • Open-source platform, but you’ll need to stomach the cost of developers


  • Contact sales for custom pricing

Example of a store built with Magento Commerce: Land Rover

Example of a store built with Magento Commerce

Read more: Discover all you need to know about Magento Commerce and compare Magento to Shopify to see which one’s the right choice for your business.

10. Sellfy

sellfy landing page

Rating: 3.9/5 ⭐️ (45+ reviews)

Sellfy was designed with entrepreneurs and digital content creators, such as designers, musicians, and illustrators in mind. Users can showcase their products with multiple images and previews. 

This competitor to Shopify provides customizable storefronts, product widgets, and add-ons, such as Buy Now buttons. It is also perfect for beginners as it’s easy to use while providing advanced features for putting your business plan into action.


  • Transparent and fast payment process
  • Good for selling digital products
  • Unlimited bandwidth and secure product storage


  • Some reviewers say that customer support needs improvement
  • No order-level discounts available
  • A limit of 2GB of item records can be transferred


  • Free plan available
  • Starter ($29/mo)
  • Business ($79/mo)
  • Premium ($159/mo)

Example of a store built with Sellfy: Enamel Workshop

Example of a store built with Sellfy

Did you know that …

Our study on Black Friday and Cyber Monday trends shows that over 65% of people intend to shop online this holiday season. And about 36% of them will be looking for deals on social media. So, if you want to make the most out of this year’s Thanksgiving weekend, you should set up an ecommerce site and advertise your products on social media.

11. Shift4Shop

Shift4Shop landing page

Rating: 3.8/5 ⭐️ (30+ reviews)

Shift4Shop (previously known as 3dcart) is a VISA PCI Certified provider and a website builder that offers a variety of content marketing features to grow your online business and brand awareness. It offers email marketing tools, order management, and over 100 free themes. 

This is one of the best alternatives to Shopify which is free and secure. It provides many payment methods for shopping cart checkouts, such as credit cards, PayPal, Apple Pay, and Google Pay. It also offers a free custom domain name for those who need one. 


  • Real-time updates on product availability
  • Easy to add new products to inventory
  • SSL certified


  • Occasionally, the loading time is long
  • Additional charges for some features
  • Some reviewers say that the store isn’t easy to configure


  • Free to use

Example of a store built with Shift4Shop: Unicus Decor

Example of a store built with Shift4Shop

Did you know that …

Online businesses with a social media presence have about 32% higher sales than companies that don’t appear on social media channels.

12. BigCartel

bigcartel landing page

Rating: n/a

If you are a creator that needs a beautiful web design to sell t-shirts, art, clothing, merch, or any other works, this Shopify alternative is worth considering. It provides many built-in features even on the basic plan. You can update products, fulfill orders, check your stats, and offer deals from any device that suits you best. 

BigCartel lets you customize the look and feel of the store using an online store builder, or dive into the code using HTML and CSS to make something completely unique. 


  • Automatic collection and remitting of sales taxes
  • Good customer support with FAQs, articles, video tutorials, and developer documentation
  • Themes are easily customizable


  • More payment options need to be added
  • Product listing restrictions
  • Limited configuration


  • Gold (Free to use)
  • Platinum ($9.99/month)
  • Diamond($19.99/month)

Example of a store built with BigCartel: Get to Work Book

Example of a store built with BigCartel

Read more: Check out this case study to discover how a dog accessories store (Pooch Bandana) doubled sales in a week using chatbots.

What to consider when choosing a Shopify alternative?

Looking through the competitors of Shopify can get overwhelming. So, before you start, here’s what you should consider:

  • Comprehensive features

Make a list of features that are important for you when it comes to an ecommerce platform. Try to stick to it as much as possible when checking your options. This way, you’ll get the most functionality possible straight out of the box and won’t need to search for additional apps and plugins. 

  • Responsive customer support

When you encounter any problem with the platform, you’ll need customer service to be responsive and knowledgeable. The easiest way to check the quality of customer support is to look through user reviews on sites such as G2 and Capterra

  • Good value for price

You probably have a budget set aside for building an ecommerce website. Make sure you don’t pay more for the software than you’re comfortable with. Some of the Shopify alternatives are completely free, and many also have a free plan available. 

  • Shipping options

Free and fast shipping are two of the most important considerations for online shoppers. Therefore, you should look for a Shopify competitor that offers a variety of shipping options your clients could pick from. This will save you lots of time and extra work in the long run. 

  • Easy to use

It should be easy to use for your customers. There is a lot of competition out there, so make sure the use of your online store and the checkout process are super simple for the potential customers. You don’t want to lose them just because they didn’t know how to navigate your site, do you?


By now, you should have a good idea as to what are the best Shopify alternatives with their pros, cons, and pricing plans. 

But just as a quick review—

Here are the top competitors of Shopify:

  • Ecwid
  • WooCommerce
  • PrestaShop
  • Wix
  • BigCommerce
  • Square Ecommerce
  • OpenCart
  • Shopware
  • Magento Commerce
  • Selfly
  • Shift4Shop
  • BigCartel

And remember to look for comprehensive features, responsive customer support, good pricing, shipping options, and ease-of-use when choosing your ecommerce platform. 

Whichever Shopify alternative you pick, it’s a good idea to put live chat software on your ecommerce store. It can help you bring in more sales and improve customer satisfaction. Great way to start your online store, don’t you think?


What are the alternatives to Shopify?

Some of the best alternatives to Shopify are Ecwid, WooCommerce, PrestaShop, Wix, and BigCommerce.

What are alternatives to Shopify plus?

Depending on what you are looking for, there is a large number of Shopify Plus alternatives on the market. However, one of the best alternatives to Shopify Plus is Magento Commerce (also known as Adobe Commerce.)

Are there any free sites like Shopify?

Yes. WooCommerce, PrestaShop, and OpenCart are free to use. 

Which ecommerce platform is best?

WooCommerce is more suitable for WordPress users and those comfortable with using WordPress as their CMS. However, WooCommerce is a plugin, not an ecommerce platform. Therefore, Shopify is a better solution for ecommerce businesses who want to set up an online store and manage it from one platform.

Who is better: Shopify or BigCommerce?

Shopify has a bigger market share and higher user ratings. Shopify also offers more apps, it’s easier to use and better for scaling up.

How much are Shopify fees?

It depends on the plan. Shopify charges transaction fees of 5% on the starter plan, 2% on the Basic Shopify, 1% on the Shopify plan, 0.5% on the Shopify Advanced, and 0.15% on the Shopify Plus plan. 

What are the disadvantages of Shopify?

Some of the common disadvantages of Shopify include pricing, limited customization, and lack of email hosting.

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Beata Stefanowicz
Beata Stefanowicz

Content Writer at Tidio with a love for the written word. She scouts around for digital trends and ways to help small and medium businesses grow.

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