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17 Best Shopify Apps to Get More Customers in 2024

by Kazimierz Rajnerowicz·Updated
Best shopify apps to boost your sales

If you have a store on Shopify, you have already made an excellent choice. The whole world stands before you and the possibilities are endless. There are over 6,000 Shopify apps you can install today.


Doesn’t it feel like too much of a good thing?

What is your next step? How do you want to expand your store and what techniques will you use to increase sales?

Am I hearing crickets?

Don’t worry. We have compiled a curated list of the very best Shopify apps for you.

In this article:

  • What is a Shopify app?
  • Free Shopify apps to improve your online store
  • Best alternatives to popular apps developed by Shopify
  • Extra tips related to popular Shopify plugins

Looking for new ways to connect with customers on your Shopify website?

Learn more about chat flows

If you are looking for something more specific, you can also check out:


What is the best marketing app for Shopify? Which one can improve your customer service?

Let’s cut to the chase and find out.

Here are the best and most popular Shopify apps:

  1. Tidio: Live Chat & Chatbots (1,323 reviews)
  2. Omnisend: Email & SMS Marketing (4,544 reviews)
  3. Growave: Loyalty & Wishlist (2,000 reviews)
  4. Privy: Pop Ups, Email, & SMS (24,699)
  5. Judge.me: Product Reviews (6,735)
  6. PageFly: Landing Page Builder (5,939)
  7. Smile: Rewards & Loyalty (4,209)
  8. Printful: Print on Demand (3,533)
  9. Oberlo: Dropshipping App (2,426)
  10. ReferralCandy (1,593)
  11. Klaviyo: Email Marketing & SMS (1,425)
  12. AVADA SEO: Image Optimizer (1,113)
  13. Ultimate Trust Badges (1,002)
  14. Instafeed: Instagram Feed (974)
  15. Vajro: Mobile App Builder (880)
  16. GDPR/CCPA + Cookie Management (367)
  17. Traffic Booster: Google Shopping, Google Ads AI (170)

When choosing our must-have Shopify apps, we were guided by factors such as user ratings and the number of installations. Here are the most popular and best rated plugins according to the official Shopify app store and third-party services such as Capterra and G2.

NameWhat it is forFree plan available
Tidio: Live Chat & ChatbotsChatting with customers in real time and sending automatic messages.
Omnisend: Email & SMS MarketingCreating and sending automatic email and SMS marketing.
Growave: Loyalty & WishlistVariety of customization options
Privy: Pop Ups, Email, & SMSCustom signup forms, emails and text messaging for better omni-channel marketing.
Judge.me: Product ReviewsProduct reviews with free social proof photos and videos.
PageFly: Landing Page BuilderCreating product and landing pages for seasonal promotions and other sales.
Smile: Rewards & LoyaltyBuilding modern rewards and loyalty program experiences.
Printful: Print on DemandPrint-on-demand, dropshipping & warehousing services.
Oberlo: Dropshipping AppAdding AliExpress products to your dropshipping store.
Referral CandyReaching new customers with a unique referral marketing program.❌ (30-day free trial)
Klaviyo: Email Marketing & SMSGrowing your business with email & SMS marketing.
AVADA SEO: Image OptimizerIncreasing your page speed and ranking positions with advanced SEO image optimization.
Ultimate Trust BadgesMaking your website more trustworthy by displaying trust badges and payment options.
Instafeed: Instagram FeedIntegrating your Instagram account with your Shopify store to display shoppable social media content.
Vajro: Mobile App Builder Turning your store into an app for better mobile shopping experiences. ❌ (60-day free trial)
GDPR/CCPA + Cookie ManagementDisplaying consent bars and GDPR/CCPA compliance pages.
Traffic BoosterAutomate ads using AI technology

Read on to find out why we picked these Shopify store apps above over other solutions.

What are Shopify apps?

A Shopify app is a plugin or extension that adds extra features to your store. The majority of successful Shopify apps are developed by third-party companies. However, you should always download the apps from the official Shopify app store.

1. Tidio—Live Chat & Chatbots

Tidio app preview

Rating: ⭐ 4.8 (Shopify App Store) / ⭐ 4.8 (G2 reviews) / ⭐ 4.8 (Capterra reviews)

We can’t really brag about ourselves, can we? But we can mention some interesting numbers. Tidio happens to be the most popular live chat app for Shopify. In 2021 the widget was added to 170,000+ Shopify stores. Some of our users claim that Tidio is the ultimate customer service and marketing automation solution for ecommerce.

No list of the best free apps for Shopify can be complete without Tidio. You can use it for real-time conversations with your website visitors, lead generation, rescuing abandoned shopping carts, and much more.

Main features:

Close more sales and track how live chat increases your performance

Learn more about chat flows


  • Free version available
  • Starter ($29/mo)
  • Flows ($29/mo)
  • Lyro AI ($39/mo)
  • Growth ($59/mo)
  • Tidio+ (starts at $499/mo)

How to see what apps a Shopify store is using?

You can find out more technical details about specific stores on Shopify with an app detector. Koala Inspector is one of the most popular solutions of this type. You can get their Chrome extension to get insights about Shopify themes, products, and active apps. If you don’t want to install any software, you can explore some great Shopify stores that are using the Tidio plugin—one of the essential Shopify apps.

2. Omnisend – Email & SMS Marketing

omnisend panel

Rating: ⭐️ 4.7 (Shopify Apps Store) / ⭐️ 4.6 (G2 reviews) / ⭐️ 4.7 (Capterra reviews

Omnisend is an email & SMS marketing automation platform that’s dedicated to helping ecommerce stores build customer loyalty and generate sales. It offers features that are focused on getting more sales. This Shopify app also helps stores build brand loyalty through automation, segmentation, and personalization using email, SMS and push notifications.

Main features:

  • Library of ready-made email and form templates
  • Pre-built segment rules and automation workflows
  • Variety of integrations including Shopify, BigCommerce, and WooCommerce
  • A/B testing for email content and workflow splits
  • Customer support available 24/7
  • Automatic branding pulled from your store into emails

Pricing plans:

  • Omnisend is free for up to 250 contacts and 500 monthly emails
  • The Standard paid plan starts from $16 per month
  • The Pro plan starts at $

3. Growave – Loyalty & Wishlist

growave app

Rating: ⭐️ 4.8 (Shopify App Store) / ⭐️ 4.5 (G2 reviews) / ⭐️ 4.9 (Capterra reviews)

Growave is an all-in-one marketing solution for Shopify. It combines loyalty, referrals, rewards, gift cards, VIP tiers, reviews, and wishlists in a single app. This platform is built exclusively for Shopify, and all the features work seamlessly together to effectively grow your business. On top of that, you can connect your social media and let customers shop directly via the post.

Main features:

  • Loyalty programs, VIP tiers, and rewards to boost repeat purchases
  • Implemented wishlists and email triggers including on sale and back in stock
  • Referral programs to acquire more customers organically
  • Easy-to-use app with a single dashboard, no coding required
  • Multi-language for cross-border selling24/7 world-class email and phone support
  • Real-time analytics and reports dashboards

Pricing plans:

  • Free Plan Available
  • Medium plan: $49/month, up to 500 monthly orders
  • Growth plan: $149/month, up to 1000 monthly orders
  • Premium plan: $349/month, up to 3000 monthly orders

4. Privy – Pop Ups, Email, & SMS

Privy app preview

Rating: ⭐ 4.6 (Shopify Apps Store) / ⭐ 4.5 (G2 reviews) / ⭐ 4.5 (Capterra reviews)

Privy is one of the best Shopify apps for marketing. It offers a set of cool tools that can significantly improve your conversion rates. You can add spin-to-win wheels, banners, and exit-intent signup pop ups to collect contact information.

Once you create your own customer database, you can reach your clients with marketing emails and text messages. The second option works like a charm and is extremely effective! SMS open rates happen to be almost 5 times higher than average email open rates.

Main features:

  • Customizable pop ups, banners, and wheels
  • Good email marketing templates for different situations
  • A/B tests and conversion optimization tools
  • Abandoned cart email workflows for ecommerce businesses
  • Advanced customer segmentation options
  • Checkout pop ups for cross-selling and upselling

Pricing plans:

  • Free plan for up to 100 contacts
  • Bigger email lists and cart recovery starting at $15 for 1,000 contacts
  • Other plans available

5. Judge.me—Product Reviews

Judge.me app preview

Rating: ⭐ 5.0 (Shopify App Store) / ⭐ N/A (G2 reviews) / ⭐ 5.0 (Capterra reviews)

Judge.me is among the most popular Shopify apps in the customer reviews category. It is the best alternative to Product Reviews, the official review app developed by Shopify.

Why would you get Judge.me if Product Reviews are the most frequently installed solution? It becomes clear, once you compare the ratings of both apps. Judge.me managed to beat Shopify at their own game (in a similar way that Tidio is a more popular plugin than Shopify Inbox).

Main features:

  • Free product page reviews with photos and videos
  • Optimized for search engine featured snippets
  • Sharing reviews on social media such as Facebook
  • Review pages, floating tabs, and review carousels
  • Coupons and other tools for incentivized review campaigns
  • Integration with PushOwl for push notifications

Pricing plans:

  • Forever free plan: Unlimited product reviews and review management available in the free plan
  • Awesome plan: Site reviews, custom forms, and coupons start at $15 per month

Business owners install all kinds of apps to their Shopify landing page to increase sales. But in ecommerce, you boost your revenue by primarily improving your reputation. Adding customer reviews next to your products is one of the best ways to build trust. About 87% of online shoppers read product reviews and make their decisions based on them.

6. PageFly—Landing Page Builder

PageFly app preview

Rating: ⭐ 4.9 (Shopify App Store) / ⭐ N/A (G2 reviews) / ⭐ N/A (Capterra) 

Sometimes, every store owner has a need that goes beyond the standard functionalities offered by their ecommerce platform. PageFly Landing Page Builder is one of those Shopify apps that do exactly what it says on the box. You can use it to build custom landing pages with some interesting features such as countdown timers or personalized free shipping bars.

Main features:

  • Sales and product landing page templates
  • Interactive content display elements such as slideshows
  • Landing pages for Facebook Ads and other paid marketing campaigns
  • Back in stock, low-in-stock, and coming soon pages 
  • FAQ pages for better customer support

Pricing plans:

  • Free plan with a limit of 1 page per page type
  • You can increase the limits with Silver, Gold, and Platinum pricing plans, starting at $19 per month

7. Smile—Rewards & Loyalty

Smile app preview

Rating: ⭐ 4.8 (Shopify App Store) / ⭐ 3.9 (G2 reviews) / ⭐ N/A (Capterra) 

Smile will help you build a loyalty program for your customers. With this Shopify app, you’ll be able to use pop ups and other tools to encourage your customers to grab offers and earn points. According to Built With reports on popular apps Shopify-based websites use, Smile is one of the most-installed software when it comes to the top 1 million pages on the Internet.

Incentives for loyal customers are an effective strategy to increase conversions, average order value, and customer retention. If you want to have more repeat sales, you should take Smile into consideration.

Main features:

  • Setting up custom rewards for actions such as placing orders
  • Ready-made abandoned car flows with point reminders
  • Customers can redeem their reward points at the checkout
  • Customizable reward panels and buttons that match your Shopify store
  • One-click integrations with Loox, Mailchimp, Judge.me, and many more
  • Extra referral program and social proof features

Pricing plans: 

  • Forever free plan: Comes with default emails and basic analytics
  • Starter plan: Costs $49 a month and gives you more flexibility
  • Growth plan: On-site pop ups and time-limited points for $199/month
  • Pro: For $599 per month you get access to VIP programs and additional features for Shopify Plus 

8. Printful—Print on Demand

Printful app preview

Rating: ⭐ 4.4 (Shopify App Store) / ⭐ 4.0 (G2 reviews) / ⭐ 4.6 (Capterra reviews)

Have you ever thought about starting an online boutique? It may come as a surprise, but you can sell good quality clothing with custom designs without stocking them or dealing with the printing process.

Printful is one of the best Shopify apps that allow you to add a whole range of products that will be prepared once someone has bought them. It is a great solution!

Main features:

  • No upfront or hidden costs—you pay a fee only when customers order something 
  • A wide selection of premium products you can print your designs on
  • User-friendly tools for mockups, visualizations, and product packaging designs
  • Warehousing, shipping, and fulfillment taken care of by Printful
  • Connects directly with your Shopify store with no additional apps needed
  • It integrates with eBay, Etsy, or Amazon

Pricing plans:

  • Printful is completely free to use and there are no subscription fees. You only pay for what you sell.

Even if clothing or gadgets aren’t your core product line, Printful can help your business. You can use their print-on-demand service to sell your brand merch, such as t-shirts or mugs. Check out some good logo design examples that would look great on merchandise.

9. Oberlo—Shopify App for Dropshipping

Oberlo app preview

Rating: ⭐ 4.3 (Shopify App Store) / ⭐ 4.4 (G2 reviews) / ⭐ 4.7 (Capterra reviews

Oberlo, right next to Printful, is the second of the must have apps for Shopify dropshipping. The idea is very simple. This plugin allows you to add selected products from AliExpress inventory to your store on Shopify.

You can import products from any category. The packages will reach your customers in packages with your own branding. It is an extremely easy way to start earning money when you are running your store on a shoestring budget.

Main features:

  • Tracking orders in real time
  • Automatic price and inventory updates
  • Customizable titles, photos, and product descriptions
  • Item recommendations based on trending products to sell
  • Chrome extension for adding AliExpress items with several clicks
  • Bulk order and fulfilling automations

Pricing plans:

  • The free plan has a limit of 500 products
  • If you need more and get some additional features such as the shipment tracking and CAPTCHA solver, go with the Boss Plan ($29 per month)

Dropshipping on Shopify

Dropshipping allows you to run your Shopify store without inventory. Your website becomes a “front” and the back end is handled by other companies. You can find out more here: How to Start Dropshipping on Shopify

10. ReferralCandy—Launch a Referral Program

ReferralCandy app preview

Rating: ⭐ 4.8 (Shopify App Store) / ⭐ 4.3 (G2 reviews) / ⭐ 4.5 (Capterra reviews)

ReferralCandy is everything you need to get your own referral program up and running. Instead of diversifying your sales channels, you can give better incentives to your existing customers and make them bring their friends.

It is among the very best Shopify marketing apps. With Referral Candy you can set up different types of rewards and make the referral link generation process fast and easy. It is like stealing candy from a baby.

Main features:

  • Emails and post-purchase pop ups to enroll existing customers
  • Branded customer experience with custom landing pages
  • Multi-language versions of your referral marketing campaigns
  • Automatic detection of suspicious activities with (Fraud Center)
  • Integrates with other Shopify marketing apps and Google Analytics

Pricing plans:

  • There is no free plan available, but you can try this solution for 30 days free of charge
  • ReferralCandy costs $49 per month and there are small commissions on successful sales

Read more: Learn how you can benefit from using partner referrals.

11. Klaviyo—Email Marketing & SMS

Klaviyo app preview

Rating: ⭐ 4.2 (Shopify App Store) / ⭐ 4.6 (G2 reviews) / ⭐ 4.7 (Capterra reviews)

Klaviyo is the king of Shopify email marketing apps. It comes with a variety of out-of-the box email automations and offers some of the best tools for ecommerce. Over 265,000 stores worldwide use Klaviyo as their primary solution for retargeting and email campaigns.

Main features:

  • Pre-built forms and 175+ email templates
  • Email template designer and tools for personalization
  • Automations crafted for Shopify ecommerce
  • Integrates with Aftership, Facebook, Zendesk, and other apps
  • Marketing analytics with essential customer success metrics
  • Dynamic forms and A/B testing

Pricing plans:

  • Klaviyo is free for up to 250 contacts
  • The premium paid plans start at $20 per month
  • Additional SMS features will cost you $5 per month

If you don’t want to install more apps than necessary, there is an alternative to Klaviyo. Read more here: How to Get the Most Out of the Tidio Mailing Editor

12. AVADA SEO—Image Optimizer

AVADA SEO app preview

Rating: ⭐ 4.9 (Shopify App Store) / ⭐ N/A (G2 reviews) / ⭐ N/A (Capterra)

Organic online visibility is extremely important. No matter what you sell, your store should be optimized for search engines and Google Shopping.

One of the easiest things you can do is install a Shopify app that will reduce the size of your photos without losing quality. Faster page loading means better customer experience and better rankings.

Main features:

  • Free Image optimization for up to 50 products per month
  • Automatic optimization of your meta tags and rules
  • Alt-text management with no hard cap
  • SEO audit tools and issue analysis

Pricing plans:

  • Free: The free plan has a limit of 50 products
  • Pro: You can unlock unlimited image/alt optimization for $29/month

Shopify is a unique ecosystem of its own. You shouldn’t be discouraged if an app is not very popular outside of the Shopify community. It is perfectly normal that some of the applications featured in our article work exclusively as Shopify add-ons. 

13. Ultimate Trust Badges—Inspire Trust

Ultimate Trust Badges app preview

Rating: ⭐ 5.0 (Shopify App Store) / ⭐ N/A (G2 reviews) /⭐ N/A (Capterra)

Some time ago, we conducted our own survey and asked respondents what makes websites trustworthy or not. The lack of multiple payment options and recognizable trust seals were mentioned time and time again.

Ultimate Trust Badges developed by Conversion Bear make your store less suspicious and more user-friendly. In our opinion, it is one of the best free Shopify apps, and it does exactly what it is meant to do.

Main features:

  • Hundreds of badges based on banks, credit card providers and currencies
  • Intuitive design settings that change the size and layout of your trust badges
  • Mobile-friendly and easy to place anywhere on your pages without coding

Pricing plans:

  • This app is completely free. It is one of those little cool shopify apps that are supposed to promote the companies that developed them.

14. Instafeed—Instagram Feed

Instafeed app preview

Rating: ⭐ 4.9 (Shopify App Store) / ⭐ N/A (G2 reviews) / ⭐ N/A (Capterra)

Instafeed by Mintt Studio is one of the coolest Shopify apps that let you use your social media for marketing and social proof. You can use it to place your Instagram feed anywhere on your website and adjust its layout.

Getting Instafeed is one of the easiest ways to make your store more alive and updated with real-time content. You can turn your Instagram account into a whole marketing platform.

Main features:

  • Compatible with all Shopify themes
  • Supports both image and video-based Instagram posts
  • Lightweight, customizable, and fully responsive
  • Grid or slider layout and multiple feeds
  • It can show the number of likes and comments
  • You can filter the content by hashtags

Pricing plans:

  • Free: The forever free plan offers limited customization options
  • Pro: More control over your feed for $4.99/month
  • Plus: Unlimited feeds and control by hashtags for $19.99/month

About 85% of online marketing experts believe that short-form videos were the most effective type of social media marketing in 2021. Embedding them on your website can be a game changer for your business.

15. Vajro—Mobile App Builder

Vajro app preview

Rating: ⭐ 5.0 (Shopify App Store) / ⭐ N/A (G2 reviews) / ⭐ 4.8 (Capterra reviews)

If a store has its own app, it’s a sign that they mean serious business. The cost of developing an ecommerce app alone is so high that only the biggest players in the industry can afford it.

Well, unless you use Vajro and convert your Shopify store into a ready-to-use app automatically. It sounds mind-blowing, it is mind-blowing: a Shopify store app that turns your Shopify store into an app. And lets you keep additional apps like Tidio still fully operational!

Main features:

  • No-coding app design tools
  • 4 pre-built themes that you can customize
  • Push notifications triggered by customer behavior
  • Detailed reports on sales and marketing performance
  • Facebook Pages integration
  • Friendly support team

Pricing plans:

  • Free trial: There is a 60-day free trial and if configuring your app takes you longer than an hour, you get an extra month for free
  • Startup plan: Allows you to create a native iOS and Android app costs $99 per month
  • Growth plan: Unlimited push notifications, Google, and Facebook ad integration for $199 a month
  • Power premium plan: Multi-language, multi-currency, and premium integrations for $399/month

How to make a Shopify app?

If you intend to convert your Shopify store into an app, you can use solutions such as Vajro. However, if you are interested in developing plugins for Shopify app store, read this guide: How to Build a Shopify App: The Complete Guide

GDPR/CCPA + Cookie Management app preview

Rating: ⭐ 4.9 (Shopify App Store) / ⭐ N/A (G2 reviews) / ⭐ N/A (Capterra)

Nobody likes privacy policies, accepting cookies, and ticking off dozens of form fields. But in some countries this is strictly regulated and there is no way around it. Do you want to get things done quickly, painlessly, and create the least disruptive user experience for your customers?

Just use one of the apps available in the Shopify app store. GDPR/CCPA + Cookie Management by iSenseLabs is one of the best-rated and most installed options.

Main features:

  • Cookie consent bar with a link to your website’s policy
  • Personalized bars for visitors from different countries
  • Trackable policy requests and acceptances
  • Managing GDPR/CCPA requests and customer information

Pricing plans:

  • The free version will work for up to 10,000 visitors per month
  • If you need to increase this number and get additional features, get one of the premium plans that start at $4.99/month

17. Traffic Booster

Rating:  ⭐️ 4.2 (Shopify App Store) / ⭐️ 4.4 (G2 reviews) / ⭐️N/A (Capterra)

If you’re looking to scale your online business, then paid traffic is a great way to do so. Traffic Booster automates Google Ads, Google Shopping, Pmax, Search ads, Display ads, YouTube ads, and Facebook and Instagram Ads using AI technology.

This Shopify app modifies your product feed to match Google shopping best practices and ensures you get the right customers at the right time for the right cost.

Main features:

  • An automatic bid optimizer that is set to gain conversions at the lowest cost possible
  • Optimizer for your product feed for Google Shopping
  • Real-time optimization of Google ads according to the set keywords
  • The AI uses advertising methods that best fit your store’s niche

Pricing plans:

  • Basic plan includes advertising budget, Google customized search ads, AI optimization and starts at $120/month
  • Standard plan from $335/month adds Google Shopping and feed optimization, Google Pmax, and Google Remarketing ads
  • Pro plan starts from $1,000/month and adds YouTube and Facebook ads to the offering

Best apps for Shopify stores: conclusion

It is entirely up to you to decide which Shopify apps you need. However, the ones featured in this article are crème de la crème. They are the top Shopify apps—safe bets trusted by tens of thousands Shopify stores.

Here’s our selection of top Shopify apps once again:

  1. Tidio
  2. Omnisend
  3. Growave
  4. Privy
  5. Judge.me
  6. PageFly
  7. Smile
  8. Printful
  9. Oberlo
  10. ReferralCandy
  11. Klaviyo
  13. Ultimate Trust Badges
  14. Instafeed
  15. Vajro
  16. GDPR/CCPA + Cookie Management
  17. Traffic Booster

Remember: there is no single best Shopify app to increase sales, because the process is too complex. You should deliver A-class customer support, run great marketing campaigns, and make your store engaging and attractive. The solutions and platforms mentioned above cover all of these grounds, and you can treat them as the ultimate set of must-have Shopify apps.

Don’t know which one you should get first? Here is something that should work just right for you.

Looking for new ways to connect with customers on your Shopify website?

Learn more about chat flows

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Kazimierz Rajnerowicz
Kazimierz Rajnerowicz

Kazimierz was one of the original authors of Tidio Blog. His primary objective was to deliver high-quality content that was actionable and fun to read. His interests revolved around AI technology and chatbot development.

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