No doubt you’ve come across the Shopify cart abandonment issue.
You know that four in every five customers might leave your store without finishing the purchase.
Frustrating, yes. But you shouldn’t panic just yet.
There are many tools and strategies that you can use to rescue abandoned carts and improve your sales. Abandoned cart chatbots connected with automated emails are one of the most effective ways. They can be integrated with any Shopify store.
Chatbots can be used as Shopify abandoned cart rescue apps 👇
1: The visitor wants to exit the online store.
2: An exit-intent chatbot message appears.
3: This time the visitor didn’t complete the purchase but decided to save the cart and left the email address.
4: Now we can send abandoned cart emails and try rescue the sale.Try it out
Do you want to learn more about abandoned carts and the different types of abandoned cart apps for Shopify?
Cart abandonment is something that happens even to the best eCommerce players. There’s no other way.
Up to 77 percent of customers on Shopify leave their shopping carts. But that’s just the way things are, so it’s okay.
What’s not okay, though, is a cart rescue rate of zero.
So, how many abandoned carts did you rescue last month? Are you using any abandoned cart app right now?
The fact that someone has added a product to the cart reflects an intention to buy. That gives you some leverage to reignite that interest.
Below, you’ll find 5 best Shopify abandoned cart apps to recover more sales and get that rescue rate up.
Table of contents
- What Is Abandoned Checkout in Shopify?
- Shopify Abandoned Cart Recovery Strategies
- 5 Best Shopify Abandoned Cart Apps
- The Comparison of Features of the Best Cart Recovery Tools
Did you know that a chatbot notification is a good way to remind customers about the purchase? Add the free Tidio app to your Shopify store and engage more customers with chatbots.
What Is Abandoned Checkout in Shopify?
Abandoned checkout in Shopify occurs when a customer leaves a product in the shopping cart before completing the purchase. The item left in the cart is considered “abandoned” and is typically removed from there shortly.
Reducing abandoned checkouts in Shopify is a major goal of online sellers because it leads to more sales.
Why do people abandon shopping carts?
- they find unexpected costs (taxes, shipping, etc.)
- they can’t buy without creating an account
- the checkout process is complicated
- the delivery of the product is slow.
If you want to learn more about the reasons why people abandon their carts and what methods can be used to rescue them see this infographic.
Shopify Abandoned Cart Recovery
How do you recover an abandoned cart?
The most popular methods are push notifications, retargeted ads, exit-intent chatbots, and emails.
Each uses a different approach to reminding the customers about the purchase. But all of them try to do so as fast as possible while the customers’ memory is fresh.
Here’s how these methods reduce Shopify cart abandonment:
- Push notifications. These are personalized notifications containing product visuals and a call-to-action. You can send them to registered customers as a part of a trigger campaign
- Retargeted ads. These contain dynamic ads showing the product in the shopping cart after the customer leaves. Can be used on websites and social media
- Exit-intent chatbots. Appear when the customer tries to leave the website. They can be configured to remind them about the cart or give a discount
- Emails. Abandoned cart emails contain information about the product and use different techniques to convince customers to return. They can serve as reminders, include discounts on products in the cart, and create a sense of urgency.
Surely you’re seen cart recovery emails, notifications, and ads.
Shopify stores have been using these for quite a while now, so customers are familiar – and often a bit annoyed – with them.
An exit-intent chatbot is a more recent method, though.
Step 1: Add a chat plugin to your website to connect with your visitors.
Step 2: Create custom chatbots that handle specific situations.
Step 3: Rescue abandoned carts and close more sales.Connect With Shopify
It’s been gaining popularity because of its ability to attract customers’ attention quickly. Also, it’s customizable and it doesn’t interfere with the store browsing experience.
Here’s how an exit-intent chatbot works.
The customer moves the pointer towards the top of the browser window. At this moment, the chatbot message appears, letting them know about the unfinished purchase.
An exit-intent bot is easily configurable. It gives one more chance to convert a sale without interrupting customer experience like pop-ups.
Best Shopify Abandoned Cart Apps
Emails, chatbots, push notifications, retargeting ads – these are the most popular solutions used for cart abandonment reduction. Now, it’s time to look closer which applications go well together with them.
All the tools that have been listed below are top-rated apps on Shopify dedicated to store owners who are in need of finding practical solutions to overcome the shopping cart abandonment problem and start making sales.
The best five options for abandoned cart recovery available to Shopify stores are:
Let’s find out how they can help with recovering more sales.
Tidio Live Chat
Category: Email/Push Notifications/Exit-intent Pop-Up
Tidio is a live chat and chatbot app designed for small and medium-sized Shopify stores.
You can use Tidio chatbots to send automatic abandoned cart notifications in your store. The notifications are customizable, so you can experiment with different calls to action and messages to recover more sales.
Tidio also provides shopping cart abandonment emails in its Mailing feature. You can easily create automatic emails to remind your customers to finish purchases with a built-in visual email builder.
- Sends a notification of an abandoned cart to customers who are about to leave the store with a chatbot.
- Shows a custom message to returning visitors that you can use to welcome them or share news about a sale etc.
- Can be used to build custom chatbots for cart abandonment.
- Has a pre-made shopping cart abandonment chatbot template you can use to create a chatbot within minutes.
How does it work?
A chatbot sends a message notifying the customers about the product in the shopping cart. You can customize this message to serve as a notification or offer them a discount code to convince them to complete the purchase. The message itself appears very quickly and can be positioned on different pages on your website.
Category: Push Notifications
PushOwl is a simple Shopify push notification app. It can help with automating Shopify abandoned cart recovery messages, “back in stock” notifications, and product review notifications. The app is really easy to use and doesn’t require any personal information about customers to send messages to them.
- custom abandoned cart notifications for Shopify stores
- click rate and other customer interaction analytics to see which notification campaigns are working effectively
- automatic image generation of the product’s that was added to the cart for the notification
- custom time intervals for abandoned cart notifications
- notifications of product availability and shipment status
- cross-platform support to send push notifications to any device
How does it work?
With PushOwl, you can create a custom sequence of push notifications to send to customers. It allows you to customize every notification’s title, message, button copy, and even add your brand’s logo. PushOwl shows the results of the campaign, so you can experiment and see what recovers more sales.
Category: Email notifications/Pop-ups
Omnisend is a Shopify abandoned cart app that uses emails to recover sales. You can choose emails to use from a nice collection of templates. The app also has customer segmentation functionality to divide customers into groups based on their interests and purchases. Custom pop-up notifications are available to help with growing the list of subscribers.
- pre-built email marketing automation workflows that require minimum input from the user
- custom abandoned cart emails with a link to the checkout page
- automatic product import to emails to save time with email creation
- SMS notifications as a part of the abandoned cart Shopify sequence
How does it work?
You can use templates or create your own emails with a dedicated builder. Each cart recovery email element is customizable to be consistent with your brand design and style. Having different pre-built automation workflows also saves a lot of time with creating custom campaigns for shopping cart recovery.
Category: Email/ Pop-Up
Campaign Monitor is a good Shopify abandoned cart app to use for recovering sales with email marketing. It uses your Shopify customer data to create segments for more targeted campaigns. No coding is needed to create the campaigns, as the tool comes with dozens of mobile-ready templates and an intuitive email builder.
- automatic creation of custom Shopify customer segments such as first-time customers, repeat customers, and high spenders
- automated emails to share with customers
- email templates to create new campaigns quickly and efficiently
- automated receipts for Shopify orders
- Integration of customer reviews in emails to build trust and reputation
- pop-up forms for Shopify stores to get more subscribers
How does it work?
There are three automatic Shopify cart abandonment sequences available: a one-email, a three-email offering a discount, and a three-email that targets different customer segments. You can modify each sequence by adding and changing the emails, as well as the time delays between them.
Category: Push Notifications/Pop-up/Social Media Marketing
Recart is a cart abandonment Shopify app designed to help you recover more sales through Facebook Messenger. It offers a nice selection of automated Messenger campaigns to remind customers about the purchases. Recart is a good choice for Shopify stores that would like to recover more sales via Messenger.
- messenger reminders with direct links to Shopify abandoned checkout
- order-related messages: shipping notifications, receipts, review requests, and upcoming sale announcements
- pre-written messages to engage customers
How does it work?
Recart sends messages on Messenger to let customers know about Shopify cart abandonment. You can create automatic cart recovery campaigns or use the default 3-message sequence. Time settings are also available to send the notifications at specific times after the cart abandonment.
Best Abandoned Cart Apps Comparison
Okay, so you know now how these five Shopify abandoned cart apps work to recover more sales.
Now, let’s compare their pricing and customer reviews and see what features you can use in free and premium plans.
Tidio app comes with the most tools to recover Shopify sales: emails, pop-ups, notifications, and chatbots. Its free plan offers a feature-rich package for small and mid-sized businesses. Tools like PushOwl and OmniSend are great if you’d like to try push notifications and pop-ups.
To recover an abandoned cart from customers that prefer Facebook, Recart is a good choice. But keep in mind that it lacks pop-ups, emails, and push notifications. Campaign Monitor and OmniSend offer nice email automation options. But they come without social media functionality.
Tidio is the most complete and versatile Shopify abandoned cart app from the pack. It gives you more customer communication channels to recover more sales and is easy to use. Plus, it has a forever-free plan.Try Tidio For Free