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Best Web Chat Services in 2021 [10+ App Reviews]

Monika Kisielewska · Updated

Here’s a quick reality check—

Can you answer a potential customer’s question in under two seconds? 

2… 1… 0… 

No?

Too bad. 

They’ve taken their business somewhere else. 

It’s brutal, I know. But the solution is simple.

Consider adding web chat services to your store to support and interact with customers in real-time.

In this article, you get:

  • Top 10 best web chats on the market with pros and cons
  • An insider look into the web chats’ back-end and functionalities 
  • List of web chat’s must-have features to drive your business’s growth

Here’s a list of the best web chat software we reviewed:

What is web chat?

Web chat is a tool that allows you to chat with your website visitors, leads, and customers in real-time—that’s why it’s also referred to as live chat or live support.

Customers can use web chat to ask questions about products and services, resolve a technical issue, or make a complaint. 

The messages sent via web chat software are usually short, which helps customer service reps understand what the issue is about and respond instantly.

What’s in it for companies?

In the backend, the operators have at their disposal advanced dashboards with information about their visitors, previous interaction history, and other tools that ultimately help to build strong customer relationships.

Convenience, speed, and simplicity make website chat apps extremely popular customer service tools, with an 85% customer satisfaction rate

And a high satisfaction rate like this translates into increased customer lifetime value and growing your business.

What’s not a web chat?

When the volume of queries increases or they become repetitive, companies can incorporate web chatbot applications into their live web chat software to automate some tasks.

Chatbot software programs (bots, for short or virtual agents) can imitate human customer service agents to interact with consumers 24/7. They rely on pre-set automatic responses to common inquiries asked by your visitors.

I think we’ve covered the basics now.

So let’s cut to the chase and see what the best web chat solutions are.

And if by best you mean free web chat apps—we’ve included them, too. 

Tidio

Tidio’s our product. We included it in the list with our competitors to encourage you to try it for free. You can then leave us a review to let us know if it deserves to be here!

Tidio's settings panel

Tidio is an excellent choice for small and medium businesses which need a powerhouse to support their customers and gather insights about consumer behavior—all at competitive prices. You’ll definitely appreciate workflow-based automation and a free web chat plan.

Capterra Score: 4.8/5 based on 196 reviews

Pros

  • You can customize Tidio’s lightweight web chat widget so it seamlessly blends into your website and branding
  • You can set up incoming visitor notifications and track their visits with viewed pages, so you can proactively communicate exactly when and where they need it
  • You can see what your visitors are typing in real-time before they send the message, thanks to a live typing feature
  • You can integrate Tidio web chat with major eCommerce platforms, CRMs, email marketing software and switch between conversations on different platforms with ease
  • You can add chatbots into the conversation to reduce the customer wait time. You can use chatbot templates or build your own customized one
  • You can leave offline and welcome messages for your customers, use canned responses and conduct pre-chat surveys to generate leads.
  1. Add a chat plugin to your store/website to connect with your visitors.
  2. Answer question and talk to your customers in real time.
  3. Close more sales and track how live chat helps your business.
Add Live Chat

Plans & Pricing

Tidio’s pricing is a little different from other plans. You get unlimited web chats with three operators for free and add flexible paid plans on top of that. 

  • Forever free web chat application with unlimited chats and three operators
  • Chatbots add-on priced at $18/mo includes chatbot templates and no limit on unique reachable visitors
  • Communicator add-on at $18/mo includes live typing to decrease response time, Live Visitors List, and Viewed Pages
  • 14-day trial period on paid plans
Tidio's pricing plans

In the process of writing this article, I sometimes had to resort to web chats’ customer support for help.

Here’s my firsthand experience with the reps:

  • Userlike—patiently explained chat’s features and pricing and helped with setting up the account
  • Drift—was honest about Drift’s unsuitability for my needs (small business) and despite that maintained a friendly chat
  • Intercom—I’m still waiting for a reply to my question about higher plans

LiveChat

LiveChat dashboard

Live chat app is aimed at mid-sized and large companies with the budget necessary to pay for a feature-rich web chatting software. Smaller businesses may not benefit from all the team-oriented features.

Capterra Score: 4.6/5 (based on 1,117 reviews)

Pros

  • Sleek, customizable, and functional web chat solution
  • Displays web chat metrics e.g., unassigned tickets, queued visitors, or the number of logged-in agents
  • You can divide agents into groups (e.g., sales and support) and subgroups in higher plants to reflect each organization’s hierarchy

Cons

  • No support for multilingual chatting
  • Very limited features in the Starter plan
  • Users mention long wait times to fix bugs and technical issues

Plans & Pricing

  • No free web chat software 
  • 14-day free trial of a Team plan available
  • Enterprise plan with pricing available upon request includes a dedicated account manager
  • Starter plan at $19/mo per agent includes basic widget customization, default ticketing, and 60-day chat history
  • Team plan at $39/mo per agent has a ticketing system, branding, agent groups, and reporting
  • Business plan at $59/mo per agent has staffing prediction and work scheduler

LiveAgent

LiveAgent dashboard

LiveAgent’s web chat is a good choice for businesses that operate on different channels and want to keep records of their chats with customers in one place. 

Capterra Score: 4.7/5 based on 1007 reviews

Pros

  • You can transform every received message into a “ticket” that serves as a communication thread
  • You can gather messages from various channels: web chats, emails, phone calls, Facebook messages, and tweets in one place
  • You can add internal notes about customers.

Cons 

  • Some users complain the Spam filter doesn’t work really well 
  • The overall look of this web-based chat application could benefit from a bit of updating
  • Minimal web chat features in the free version won’t suit a team or a complex website

Plans & Pricing

  • A free web chat service with limitations, e.g., one-week ticket history, chat button limited to one URL
  • Ticket plan at $15/mo per agent has email ticketing, advanced reports, and API integrations
  • Ticket+Chat at $29/mo per agent has a real-time website visitor view, feedback management options, social media integration
  • All-inclusive at $39/mo per agent includes call routing and video calls and an option to design interactive voice responses

Tawk.to

Tawk.to dashboard

A good website chat app for small companies that want to test-drive this type of software. Not reliable if you wish to use a web chat to increase sales and efficient customer service.

Capterra Score: 4.6/5 based on 236 reviews

Pros

  • You can use all the essential web chat features, normally included in paid plans with other software providers, for free
  • There’s no cap on how many customers you can chat with or the number of agents answering them 
  • You can hire web chat agents to answer chats for you with prices starting at $1 an hour 

Cons

  • Issues with incoming notifications that cause a delayed response 
  • Missed chat opportunities because responding to visitors hours after they tried to message isn’t possible at all
  • Simplistic and sometimes cumbersome dashboard

Plans & Pricing

  • This web chat costs nothing and its founder promises it won’t change in the future
  • Removing Tawk.to branding is $19/mo
  • Hiring live agents is between $1 and $3 per hour, depending on how many hours you need them and when
  • Video + Voice + Screen sharing is $29/mo

Chatra

Chatra dashboard

Chatra’s web chat is a good option for eCommerce companies on the budget who are satisfied with basic web-based messaging options or want to integrate Facebook messenger.

Capterra Score: 4.8/5 based on 431 reviews

Pros

  • You can forward chat transcripts, offline and missed messages to your inbox and reply to your customers from there, even after they left your website
  • You can track if recipients opened your emails
  • You can see what visitors to your eCommerce website added to their cart

Cons

  • New chats can sometimes be lost in the queue if online agents don’t pick them up fast enough, which lowers the efficiency
  • Integrates only with four major eCommerce platforms
  • Basic features, e.g., setting operating hours, are included only with the highest plan

Plans & Pricing

  • Chatra is free for one live web chat agent and basic visitor data. You also get mobile and desktop apps
  • 10-day trial available
  • Two paid plans at €15/mo and €23/mo per agent unlock features like chatbots, canned replies, email helpdesk, Facebook messenger, operating hours, and detailed visitors data

Crisp

Crisp dashboard

Crisp’s website chat app will be useful for SMB’s and startups who want to use it for marketing on multiple channels and increase internal collaboration within their organizations. Special discount for nonprofits.

Capterra Score: 4.5/5 based on 63 reviews

Pros

  • You can unify all channels into a shared inbox 
  • You can keep visitors engaged when you’re offline with CrispyBird game
  • You can translate your messages into 100 languages in real-time with LiveTranslate feature

Cons

  • You may struggle with Crisp’s interface as there is lacks onboarding features, like simulating visitors or auto messages with what options are there
  • Some users noticed that useful web chat customization options are only available with the paid plans
  • It doesn’t allow to build more advanced marketing strategy

Plans & Pricing

  • Free basic web chat app comes with two seats, mobile apps, and notifications
  • 14-day trial on paid plans
  • Pro Plan at €25/mo with four seats, replies from Slack, and an option to block users
  • Unlimited plan at €95/mo with unlimited seats, routing and assigning, video chatting, useful integrations, and removed Crisp logo
  • 50% discount for nonprofits and students

Userlike

Userlike  dashboard

Userlike is a new web chat for large businesses and enterprises that can afford the investment to build customer satisfaction. The free web chat version is limited in comparison with other online web chat tools.

Capterra Score: 4.6/5 based on 634 reviews

Pros

  • You can collect feedback on the provided service with many rating options, like star ratings, surveys, and comments
  • You can use a data-privacy switch to comply with EU privacy laws (GDPR) 
  • Sticky Chat logic feature automatically connects visitors to the operator with whom they chatted before

Cons

  • You only get one widget in the free plan, which means you can’t optimize chat window to look or function differently on mobile and desktop
  • No own ticketing system solution

Plans & Pricing

  • Free website chat app with one seat and one widget
  • 14-day free trial to get to know the service
  • Team at a $100/mo with four seats, four widgets, and one channel
  • Corporate at $320/mo with 10 seats, 10 widgets, and three channels
  • Business at $800/mo with 20 seats, 20 widgets, and five channels
  • Flex solution with a dedicated account manager for enterprises

Pure Chat

Pure chat dashboard

It’s a simple, no-nonsense solution for larger teams in medium-sized companies wanting to leverage customers’ contact and behavioral information.

Capterra Score: 4.6/5 based on 320 reviews

Pros

  • Complete control over your web chat widget looks and functions on both desktop and mobile devices
  • You can search complete transcript of chat history
  • You can send files to the web chat without having to switch to email or other channels 

Cons

  • List of integrations could be longer, in comparison to other paid plans
  • Pure Chat branding is only removed with the higher plan
  • Some users report issues with unexpected app shutdown

Plans & Pricing

  • No freemium plan
  • 30-day free trial period—longer than other web chats’
  • The two plans include the same features and are currently priced at $49 and $99 a month—they include four and ten operators, respectively. 
  • Additional support agents are paid extra. 

Zendesk Suite

Zendesk dashboard

Zendesk is a web chat software for large and enterprise-level companies with the right budget. It integrates really well with the rest of the company’s software, so it’s probably the best online chat if you already use other Zendesk tools.

Capterra Score: 4.3/5 based on 2583 reviews

Pros

  • Robust APIs to create apps, pull data from external sources, bulk-import resources with entry Suite Team plan
  • Instant AI-powered automated answers delivered via multiple channels
  • You can message customers using automated responses, emojis, GIFs, forms, and quick replies

Cons

  • Service Level Agreement (SLA) management features not included with the $49 plan 
  • Can be challenging to use due to the complexity of its features
  • Zendesk support teams can take time to solve users’ complicated issues

Plans & Pricing

Zendesk web chat offer changed as of February 1, 2021.

The current Zendesk Chat plans are:

  • Team, included with Suite Team at $49 and Suite Growth at $79
  • Professional, included with Suite Professional at $99
  • Enterprise, included with Suite Enterprise at $150 and Suite Enterprise Plus at $215

The free 14-day trial is available on all plans.

Drift

Drift dashboard

Drift is a web chat solution for multi-region enterprises or organizations with complex product lines and unique needs. It can be overkill for small and medium businesses.

Capterra Score: 4.5/5 based on 154 reviews

Pros

  • Conversation routing within the web chat app depending on certain criteria to enhance customer segmentation 
  • Conversational marketing analysis based on AI chatbots helps to optimize the buying journey and sales process
  • Multiple flexible inboxes to manage different types of conversations (e.g., a new region, separate sales teams.

Cons

  • Web chat personalization and pop-ups design could be more advanced and flexible
  • Some users were unhappy with the AI-powered chatbot messages
  • Using the platform can be a learning curve for beginners

Plans & Pricing

  • A free plan limited to live web chat only
  • No trials on higher plans
  • Customized pricing not shared on their website, but web chat reviews suggest the costs around $400 a month

Intercom

Intercom dashboard

Intercom’s aimed for large support teams in corporations that can afford a high price tag, like Slack or Accenture. If you’re not that, you may benefit from Intercom alternatives.

Capterra Score: 4.5/5 based on 765 reviews

Pros

  • You can measure web chat customer service quality, e.g., web chat conversation ratings and more advanced CSAT scores
  • You can monitor sales performance, including Salesforce dashboards
  • You can organize conversations by creating separate inboxes for different teams and set permissions

Cons

  • Due to its advanced features, the Intercom web chat system can be complicated to use
  • The most common complaint from Intercom users is the poor quality of customer service
  • Higher plans have no fixed price, so it’s hard to compare them with other website chat tools

Plans & Pricing

  • All plans include free trials
  • Their offer for small businesses is $59 or $119 a month for one or five seats, respectively
  • Prices on Conversational plans available upon requesting a demo

The Best Website Chat Tools Checklist

Here’s a quick recap of the most useful features we found in web-based chat applications that will make your job far easier in the long run:

  • Integrations—Make sure the online web chat you choose is natively integrated with whatever website you’re using (eCommerce platform, WordPress, or other) and popular apps, CRMs, and tools. Even if you’re not using them now, you might in the future. Top web chats usually list integrations on their websites.
  • Proactive communication—This one’s a biggie. Proactive communication is about reacting to certain user behaviors. It helps decrease bounce rate and cart abandonment rate. Best chats for a website allow you to see a Visitors List as a minimum and offer them help.
  • Data analytics—Web chat can be a powerful tool to collect information about your consumer behavior. If there are no built-in reports, web chat should provide Google Analytics integration. This data can be used for marketing and quality control of your agents. 
  • Automation with chatbots—When you grow your business, helping customers via web chat will eventually take up most of your time. So look for a live web chat that allows you to automate your work by adding chatbots into the conversation. They are tireless and reduce the customer wait time.
  • Web chat support for you—When you’re starting out on web chatting software, it can be easy to get muddled up. Whether it’s getting started or setting up extra features, it’s crucial to access support teams.

The list of necessary chat features on websites is not exhaustive and will vary from business to business depending on their nature. The ultimate goal is to deliver excellent customer service with live chat so that visitors want to come back to you again and again.

Key Takeaways

By now, you should be able to pick two or three web chats you’d like to try out or at least continue your search knowing what to look for. 

Here’s what to remember about web chats:

  • With web chat added to your website, you and your customers can chat in real-time
  • Some web chats come with advanced backend features that extend their functionality beyond customer support to marketing and lead generation
  • Customers love web chats for their convenience and speed of resolving issues
  • Best web chat programs generally provide plenty of features, as well as the right balance between the price and what you get in return
  • Free web chats available

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Monika Kisielewska

Monika is a Senior Content Writer interested in business, digital marketing, and eCommerce. She writes copy as it should be written—engaging and easy on the reader’s eye.

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